2007 Ferrari F430 Spider Red/tan Loaded! on 2040-cars

Auto blog

Model waves checkered flag too soon at F1's Canadian Grand Prix

MONTREAL — Formula One said on Sunday it will review its procedures after the Canadian Grand Prix ended in confusion and embarrassment when a celebrity waved the checkered flag a lap too soon. The gaffe did not affect the outcome of the race, which was won by Ferrari's Sebastian Vettel, but the German said he was left double-checking his lap counter while checking in with his pit before carrying on to run the full 70 laps. "Fortunately we had radio, fortunately I had the lap count in the car, and the pitboard was accurate — but if you lose radio and maybe the pitboard is not there, then you back off," said Vettel after notching his 50th career win. "I was just worried, I told them also on the last lap, then people don't jump on the track, waving flags and celebrating, because we're still going at full pace." The official results were later determined based on the 68th lap to avoid any impact the early flag might have had. Formula One race director Charlie Whiting said the error was caused by simple miscommunication between the official starter and crew in the starter's tower, which resulted in model Winnie Harlow — a friend of Mercedes world champion Lewis Hamilton — waving the flag prematurely. "It was a miscommunication between the start platform and the guy they call the starter here," explained Whiting. "He thought it was the last lap and asked them at the top to confirm it, they confirmed it. "They thought he was making a statement when in fact he was asking a question. "He told the flag waver to wave it a lap early. It was as simple as that, it wasn't anything to do with the fact it was a celebrity flag waver. "The celebrity was not to blame." Celebrities are often given the honor of waving the checkered flag at motor races, which has occasionally resulted in unintended flubs. Brazilian soccer great Pele famously reacted too late when Ferrari's Michael Schumacher won at Sao Paulo's Interlagos circuit in 2002, brandishing the flag instead as the later finishers appeared. While the incident on Sunday produced shrugs and even a few chuckles, there were also very real safety concerns, as course workers often come out of their safety areas to stand alongside the track waving flags. "We need to review procedures and make sure we have a very simple procedure for every circuit," added Whiting. "We're dealing with different human beings, different countries, different languages and it's not always absolutely perfect.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari return to Le Mans looking more likely?

Statements made by Ferrari president Luca di Montezemolo may indicate that the Italian brand could return to a form of racing it's been absent from for 40 years - prototype racing. That's right, LMP1 could see a factory Ferrari team for the first time since 1973, if a report from ESPN F1 is to be believed.
"We have won with the 458 GTE, but I also quite like the idea of racing at Le Mans in the highest category: who knows, maybe one day we can return and win, say thanks and come home," Montezemolo said. "Maybe we should give it some consideration..."
These seemingly idle, off-hand comments might not hold much water, were rumors about Ferrari's return to prototype racing not swirling as recently as August. There's also the fact that the upcoming, 1.6-liter, turbocharged V6 being used for Formula One complies with the Automobile Club de l'Ouest's own LMP1 regulations, according to ESPN. Finally, Ferrari returning to Le Mans might also explain this video of a camouflaged Ferrari LaFerrari testing a new turbocharged engine, which we showed you a few weeks back. There's a fair chance that what we're actually seeing in that video are the early stages of a new Ferrari prototype testing.