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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

LaFerrari racing prototype spotted in Southern Europe

Rumors have been circulating for a few months now that Ferrari could be gearing up to challenge for outright victory at Le Mans once again with an LMP1 racer of its own. First the head of the sports racing division hinted at the prospect, then the head of the Formula One team lent it more credence, and most recently, the chairman of the company itself confirmed the possibility. We've even heard some rumors over who could drive the thing. But what we haven't seen yet is any solid proof that the Prancing Horse marque has actually been working on such a racecar.
That could be what we're looking at it here, but then again, it might not be. Spied undergoing testing in Southern Europe, this camouflaged test mule appears to be based on the new LaFerrari supercar, but with some key modifications that indicate this isn't the road-going version. The revised aero is a dead giveaway, with that giant front splitter jutting out like a swollen lip and a massive rear wing protruding from the back. The headlights are different, it's got center-lock wheels fitted at each corner and there's a big snorkel air scoop protruding from the engine bay.
What's clear is that this is test mule has definitely been set up for the race track. The only question is, to what end? Even with all the add-ons, it's still nowhere near as extreme as the purpose-built prototypes that Audi, Toyota and Porsche will be fielding in the FIA World Endurance Championship this year, and it's missing key features like the mandatory center tailfin. It could be a platform for testing components to use on an upcoming LMP1, but if not for the aforementioned Le Mans rumors, our money would have been on something else - be it a GT racing version of LaFerrari like Maserati did with the Enzo-based MC12, or a customer track toy to follow in the footsteps of the (also Enzo-based) FXX and the 599XX that followed.

Ferrari LaFerrari XX confirmed, seen lapping the 'Ring?

Ferrari makes road cars and they make race cars, but the automaker found a middle ground somewhere in between when it launched the FXX in 2005. Homologated neither for race or street, the FXX emerged as Maranello's first customer development prototype, "allowing" well-heeled clients to test new components for the factory from behind the wheel of one of the most extreme performance machines Ferrari had ever made.
The FXX was based on the Enzo, and was succeeded by the Fiorano-based 599XX. Given the apparent success of the program, we knew it would only be a matter of time before Ferrari would roll out the next XX prototype. But what would it be based on? The Enzo-succeeding LaFerrari? The F12 Berlinetta that replaced the 599 GTB Fiorano? Or another model entirely, like the 458 Italia, FF or California?
Well now we appear to have our answer. Speaking during the Ferrari Racing Days (an extravaganza of cavallinos prancing around a different racetrack each year, held recently in Sydney), Antonello Coletta confirmed that development is underway on a LaFerrari XX. And he ought to know, seeing as how he's the head of the company's new Sporting Activity Department that overseas all of Ferrari's on-track activities - including the XX program. The news was confirmed by Ferrari in correspondence with Autoblog. Oh, and perhaps because of the spy photos you see above, which were shot recently at the famed Nürburgring track, showing an unpainted LaFerrari of some sort making fast laps and testing various tire options.