2007 Ferrari 430 Berlinetta on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Supercar 'Holy Trinity' raced at the track, drag strip, and to 186 mph

There was a time when we weren't sure if we'd ever get the Ferrari LaFerrari, McLaren P1, and Porsche 918 Spyder on the track together. Now, we've have a multi-part series dissecting how each supercar approaches all kinds of go-fast tasks. Supercar Driver (SCD) looks at their performances around the track, on the drag strip, and on a runway. SCD didn't get any help from the automakers, it used three cars all owned by one British gentleman, Paul Bailey. The first video has British Touring Car Championship driver Mat Jackson running all three around Silverstone. The second video takes the coupes to Santa Pod Raceway to run the quarter-mile. The third video runs them out to Bruntingthorpe Airfield for a drag race to 300 kilometers per hour (186 mph). We found that latter video especially interesting because SCD shows a graph of how fast each car hit speed marks, and it's interesting to see where the winner made up all of its time and the where the third-place getter lost its time. Nota bene, the McLaren is using its fly-paper sticky Pirelli P Zero Trofeo R tires. You'll find the first video in the series above, the second two videos below. If you still haven't had enough, then check out the Hyper 5 three-part series by Alejandro Solomon filmed at California's Thermal Raceway, starting with the Holy Trinity and adding the Bugatti Veyron Super Sport and Pagani Huayra. Chris Harris also did fantastic work around Portimao with the help of Marino Franchitti and Tiff Needell, with assistance from the factories. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ferrari McLaren Porsche Convertible Coupe Hybrid Luxury Special and Limited Editions Performance Supercars Videos porsche 918 spyder mclaren p1 ferrari laferrari

Crashing a Ferrari was the best life lesson I've ever had

I screamed out a string of expletives as the gleaming Rosso Corsa-bodied F430 spun sideways through the curve, locking up the brakes, and sending the $240,000 Italian masterpiece sliding into the forest, coming to an abrupt and grinding halt, narrowly missing the tree line and avoiding my untimely death. As the proverbial dust had settled, I knew that I had been through one of the most harrowing experiences of my life and I was alive to tell the story. I knew for sure I would never live this down, not financially and definitely not socially ... or so I thought. Big mistakes often have a polarizing effect where on-one-hand we don't have a real way to know the scope of the damage and this results in fear of the unknown, but on the other hand we usually know we're okay and this results in strange internal calmness. For me this experience led to a major life lesson, an amazing story to tell, and a level of humility that served to be instrumental in all of my future endeavors. Throughout my entire childhood I had built up an obsession with Ferrari. I grew up with a poster of a yellow F355 Spyder above my bed, and like many kids I admired fast, ridiculous, and unattainable cars. Fast forward to adulthood, I found an opportunity that coincided with my love for these cars and a chance to drive one from the lauded brand as a birthday present to myself. A local exotic car rental business had a package that allowed you to test drive six exotic cars from various manufacturers, each more colorful and ostentatious than the last. I knew this was my chance to come up close and personal with the cars of my dreams. That is, until the whole experience went awry. On the day of my dream car tour, I drove myself and a friend to the New Jersey headquarters of the rental company. Greeted by nearly two dozen of the finest exotic vehicles available for purchase, doors open, the visual experience alone proved to be astounding. In addition to completing a slew of legal paperwork, we were all required to watch an introductory safety briefing, complete with photos of various past mishaps on the tour. The instructor stressed the importance of safety and actions we should take care to avoid. Our carefully planned route along the winding hills of Harriman State Park were detailed prior to departure. Each of the six drivers for that day would take their allotted turns at commanding two-Lamborghinis, two-Bentleys, one-Maserati and one-Ferrari.