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2016 Ferrari 488 Spider First Drive | Pure, uncut spectacle

The majority of the cars that have rolled out of the gates at Maranello can be described as varying degrees of spectacular. Still, until you settle in behind the wheel, you wonder if a real Ferrari can live up to the hype. The first thing I took note of in the Ferrari 488 Spider was the immense and nearly instantaneous acceleration into questionable speeds. It should have been obvious from the start, but the rate that this car builds speeds still managed to surprise me, like the cold wind on a January morning. You've checked the weather on your phone and you know it's going to be cold, but you still wince with that first sharp breeze on your cheek. It's a totally different sensation than something like the Dodge Viper. The Viper requires deliberate effort for everything. Getting in and out is a pain in the ass. The clutch is long and heavy and the pedal box is tiny. The hefty steering requires some strength, especially at low speeds. The shifter wholly mechanical thing that requires a little more motivation than you would expect. It's not easy and it's not trying to be, just so you're not tempted to underestimate it. By comparison, the Ferrari is cake. The doors open wide allowing easy access, made even easier with the retractable hardtop stowed away. The cabin, while completely covered in black leather, is open enough to not feel claustrophobic. The steering is light but doesn't feel loose and the 7-speed dual-clutch transmission can be left in automatic to make things easier. In sport mode, the exhaust is relatively subdued, allowing you to actually enjoy the stereo should you choose to. But goose the gas and a wave of panic and exhilaration momentarily wash away any other thoughts. The 488 Spider packs a mid-mounted 3.9-liter twin-turbocharged V8 making 661 horsepower and 561 lb-ft of torque. It's not quite the screamer of past Ferrari V8s, but what it lacks in aural excitement it makes up for in brute force. The old 4.5-liter V8 in the Ferrari 458 was powerful, but most of that power was at the top of the rev range. On the other hand, the 488 feels strong in any gear at any RPM. Boost is limited in lower gears, changing the power band in an effort to dull the turbo lag somer. While there isn't a big kick when boost comes on, it doesn't feel quite like a naturally-aspirated engine either. Once you're in boost, complaints seem to fall by the wayside.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari California T has a turbo V8 lurking under new nose [w/video]

The Ferrari California might technically be the Prancing Horse's entry-level model, but there is nothing basic about the latest upgrade for the California T. Showing its face to the public for the first time at the Geneva Motor Show, it is now propelled by a 3.9-liter, turbocharged V8 with 560 horsepower and 557 pound-feet of torque, which equates to an extra 70 hp and a 49 percent increase in torque over the previous engine.
The forced induction mill is enough to accelerate it to 62 miles per hour in 3.6 seconds. Also not that many Ferrari buyers are going to care, but the switch also means a 15 percent improvement in fuel economy. Oh, and based on the video preview below, it sounds pretty good, too.
While the new engine is certainly the headline grabber, there are other upgrades as well: a top that closes in 14 seconds, new steering box, improved magnetic dampers and an upgraded traction control system. Pininfarina also reshaped the nose to make it more look like Ferraris of the 1960s. This is seems to be the best looking and performing California yet.