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Ex-Ferrari chairman sounds off on IPO

Former Ferrari chairman Luca di Montezemolo preferred to put exclusivity over profits when he ran the company, and the lower volume still meant huge amounts of cash for the business. FCA CEO Sergio Marchionne has since taken over Ferrari, but that hasn't stopped di Montezemolo from voicing his opinions. "I hope that the clients will remain more important than the analyst or the investor or the financial markets," di Montezemolo said prior to his induction into the Automotive Hall of Fame in Detroit, the Detroit Free Press reported. The former chairman argued that once on the stock exchange, a company would need to maximize profits quarter after quarter to keep investors happy. Conversely, di Montezemolo said Ferrari's years of success came from an "exclusivity in terms of number of cars, exclusivity in terms of how you deal with the clients." When di Montezemolo left Ferrari last year, he and Marchionne were scuffling about the future of the brand, including the health of the Formula 1 program. With the change in leadership, the company has reversed course in some ways. Where volume was previously kept around 7,000 units annually, the carmaker has set a new goal of closer to 10,000. The paperwork was filed for the IPO, and Marchionne thinks the company could be worth over $11 billion. The actual shares are rumored to go on sale in October. Related Video:

Sergio Marchionne wants Alfa Romeo back in F1

It's been decades since Alfa Romeo has competed in Formula One. But if Sergio Marchionne gets his way, it could make a comeback soon. Now we know what you might be thinking: Alfa Romeo and Ferrari are both part of the same Fiat Chrysler Automobiles group, so why would Marchionne want two brands competing against each other in such a costly racing series? Because technically speaking, Ferrari is no longer part of FCA, that's why. They share mostly the same owners and are run by the same person (Marchionne), but the Prancing Horse marque recently split off from its former parent company and floated its own shares on the stock market. That makes it a separate entity, and also means that FCA no longer has a direct link to F1. But its chief executive clearly thinks the investment is worthwhile. Marchionne has been known to state grandiose plans, but he's also been known to carry through on many of them. So the next question is, if the plan goes through, just how Alfa Romeo might participate in F1? Some automakers (like Mercedes) field their own teams, others (like Honda) compete as engine suppliers, and still others (like Infiniti) as branding partners. Alfa could go either route, but Marchionne told Italy's La Gazzetta dello Sport that "Alfa Romeo is able to make itself a chassis, and it is able to make engines." Of course, that doesn't mean that it necessarily will. It could outsource a chassis from a constructor like Dallara, which is located near the same Varano circuit that Alfa uses regularly. It could also source an engine from its former sister company: Marchionne floated the possibility of starting a separate engine program in Maranello for Red Bull when it was hunting for a new engine partner, and could ostensibly do the same for Alfa Romeo. "In order to re-establish itself as a sport brand, Alfa Romeo can and must consider the possibility of return to race in Formula 1," said Marchionne. "How? Probably in a collaboration with Ferrari." Alfa Romeo first competed in F1 in the early 1950s, winning the world championship two years running in 1950 with Giuseppe Farina (scion of Pininfarina) and 1951 with Juan Manuel Fangio. It then dropped out, only to resurface as a full constructor team between 1979 and 1985, with limited results. It also supplied engines to an array of teams in the 1960s, '70s, and '80s.

Jock Clear, Lewis Hamilton's race engineer at Mercedes, moves to Ferrari

The HR office at the Ferrari Formula One team has been exceptionally busy this year, and the churn hasn't ceased. Just this month under new team principal Mauricio Arrivabene – the third team principal in 2014 – lead designer Nikolas Tombazis and engineering director Pat Fry were let go, and tire performance expert Hirohide Hamashima will leave the team at the end of the year. Now there's another batch of HR paperwork to be completed, but this is a new hire to join Sebastian Vettel and Esteban Gutierrez: Jock Clear, Lewis Hamilton's performance engineer this season at Mercedes AMG Petronas. Clear will take over Pat Fry's vacant role as head of engineering, and brings a Driver's World Championship pedigree with him, having helped Hamilton to his second title and Jacques Villeneuve to his sole title in 1997 with Williams. He hasn't joined the Scuderia yet, though; Ferrari is still negotiating with Mercedes to "secure his services as soon as possible." Clear will work in a totally revamped engineering department and report to technical director and ex-Lotus F1 man James Allison. The last time Ferrari went an entire season without a win was 1993. The team has attempted to hedge expectations for 2015, Fiat CEO Sergio Marchionne saying, "I think hopefully within the next 12 months we will remove all the baggage of uncertainty that is going to plague at least the initial phase of 2015." Hope springs yet, though: when Arrivabene was asked what he'd be happy with next year, he said, "two or three wins." News Source: ReutersImage Credit: Mark Thompson/Getty Images Hirings/Firings/Layoffs Motorsports Ferrari F1