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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Marchionne's FCA-GM merger might come after Ferrari spinoff

Sergio Marchionne is continuing to rumble about working out a merger with General Motors, but don't expect anything big to happen before at least early next year. That's because Marchionne would likely wait for the Ferrari spin-off to be complete before beginning his next big deal, according to Automotive News. While the Ferrari IPO on the New York Stock Exchange is expected in the coming weeks, that only concerns 10 percent of the shares. The remaining 80 percent of stock is being distributed among shareholders in 2016. Piero Ferrari holds the final 10 percent with no intention to sell. This strategy allows FCA to claim 80 percent of the Prancing Horse's profits in the automaker's 2015 financial results. According to Automotive News, the tactic has other advantages, as well. FCA would be flush with cash by waiting for the spin-off to be complete, and it would keep Ferrari separate if a GM merger actually happens. Marchionne thinks Ferrari could be valued at over $11 billion in the IPO, and it could make FCA $3.3 billion richer when complete. Marchionne believes a combined FCA/GM could sell 17 million vehicles a year globally and rake in $30 billion in earnings. In the CEO's opinion, the two automakers are wasting money by developing components to do the same things on their vehicles. Although, so far the General's top execs are rebuffing all of his advances.

Ferris Bueller Ferrari 250 GT California replica sells for $396,000

UPDATE: The Ferris Bueller Ferrari 250 GT California crossed the auction block on Saturday at Barrett-Jackson, and it hammered for $396,000. That's just a touch less than what one of the other Bueller replicas sold for last, so the enthusiasm for the movie isn't dying off yet. Barrett-Jackson called it a "crowd favorite"  — it rolled onto the stage to the "Oh Yeah" theme song used in the movie. If you don't care too much for originality but love Ferris Bueller, we'll call this one a good buy. An original 250 GT California would've sold for many millions more. Would you like to own a Ferrari, or a piece of movie history? How about a little of the latter that is pretending to be the former? In any other year, even noteworthy auction listings popping up this week probably would have drowned in the rising tide of auto show news, but with the Detroit auto show punted to June this year, we've been inundated with some fantastic auction finds, including this Hollywood icon that was built for one of John Hughes' greatest films.  This 1963* Modena Spyder California is maybe one of the best-known Ferrari replicas in the world, and it's slated to cross the block at Barrett-Jackson Scottsdale this weekend. It takes an eagle-eyed auto enthusiast to recognized the Bueller fakes for what they are, but the fact that they're replicas of the Ferrari 250 GT California doesn't really hurt their value. In fact, it makes it even easier to verify their provenance. Granted, real-deal 250 GTs are going for stupid money, but we find it hard to believe that a little Matthew Broderick stardust would really make much difference when examples are being auctioned off for more than $17 million.  As Road & Track points out, the other running movie replica sold for more than $400,000. Fortunately, there were three of these replica models built for the film, so the buying public is getting yet another crack at one. Two of the replicas were runners, and the third was effectively an unladen stunt double used for the infamous scene where Alan Ruck's Cameron Frye works out his daddy issues by sending pop's precious collector's item straight through the side of their Highland Park Frank Lloyd Wright.  You know, the sort of thing your average angsty American teenager did before Twitter was invented.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The replica is not just a looker; it's a driver.