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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

LaFerrari trading at double its list price

If you've been looking at the seven-figure price tags (plus or minus) on the latest batch of hypercars, and wondering how their manufacturers could possibly charge that much, consider that their predecessors typically traded at well above their list price as it is. The Ferrari Enzo, for example, listed for "only" $650k, but with production limited to 349 units, demand far outstripped supply, driving the mark-up into seven-figures. In fact Enzos are still selling for a million or more at auction. Surely Ferrari deserves a piece of that action itself, at least as much as the speculators... hence the $1.7 million sticker price on its successor LaFerrari.
Here's the thing, though: according to the latest reports, buyers are paying that much again just for the privilege of getting their hands on a LaFerrari. In other words, they're paying double the already sky-high asking price: as much as $3.4 million to put it in the same ballpark as the Lamborghini Veneno (whose production was even more limited) and the latest Legend edition of the Bugatti Veyron Vitesse roadster.
The story gets a bit more sane with its rivals, though: according to the analysis reported by Oracle Finance, the McLaren P1 is commanding "only" a $500k premium over list, and the Porsche 918 Spyder "just" $335k extra. However even less expensive new models from high-end automakers like the Lamborghini Huracán and Porsche Macan are reportedly commanding $50k and $10k premiums, respectively.

Chevy ad compares Spark EV with Ferrari 458 Italia

Chevrolet's new commercial for the 2014 Spark EV emphasizes the little hatchback's performance over pretty much everything else, and it even goes as far as to compare it to a Ferrari 458 Italia. That's right, the electric bubble is pitched in the commercial as having a higher torque figure than the Ferrari - and it does, with a massive 400 pound-feet ready to be unleashed.
That doesn't translate into a quicker car, however, as the 458's V8 with 570 horsepower and not-exactly-quaint 398 lb-ft gives it a 0-60 time of 3.0 seconds compared to the Spark EV's 7.6-second run.
"We think the fun-to-drive element is an area for us to differentiate ourselves," Sam Basile, executive chief engineer for GM's global minicars and emerging-market vehicles, told Automotive News.