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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Ferrari GTC4 Lusso rights the FF's wrongs

Enamored as we may be with the idea, there's a good reason that more automakers aren't making shooting brakes these days. A three-door wagon (or elongated hatchback) is tricky to get right, stylistically speaking. The Ferrari FF might have come closer than most, but even the most dedicated of tifosi would have to admit it was a little awkward. The new GTC4 Lusso goes a long way towards setting that right. Sixteen feet long, to be exact. Unveiled here at the Geneva Motor Show, the GTC4 Lusso is not only better looking than its predecessor, but is more powerful and technologically advanced as well. Though Maranello is working on supplementing its V12s with hybrid assists and its V8s with turbos, the new Lusso still packs an old school atmospheric twelve. 6.3 liters now produce 680 horsepower and 514 pound-feet of torque (up from 651 hp and 504 lb-ft). The muscle is channeled to all four wheels, helping it reach 62 miles per hour in just 3.4 seconds and top out at 208 mph with privileged disregard for the conditions. There may be some compelling competition vying for the kind of money Ferrari will charge for the new Lusso, considering that the previous FF commanded a princely $300k. But nothing else (since the Jenson Interceptor) can offer the same combination of space and pace – and dare we say, grace. Beauty being in the eye of the beholder and all, choosing to take home a new GTC4 Lusso will still be a matter of personal taste – but that's a choice we wouldn't mind having to make. View 14 Photos This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Ferrari GTC4Lusso debuts at the Geneva Show: class-leading performance, versatility in all driving conditions, sublime elegance. Geneva, 1 March 2016 – The new Ferrari GTC4Lusso is Maranello's latest interpretation of the four-seater concept, which combines extraordinary performance in all driving conditions with sporty elegance and luxurious comfort for both driver and passengers alike. The GTC4Lusso's name references several illustrious predecessors, not least the 330 GTC or its 2+2 sister model, the 330 GT, as well as the 250 GT Berlinetta Lusso, which married extreme performance with stylish design and sophisticated materials and craftsmanship.

Marchionne's FCA-GM merger might come after Ferrari spinoff

Sergio Marchionne is continuing to rumble about working out a merger with General Motors, but don't expect anything big to happen before at least early next year. That's because Marchionne would likely wait for the Ferrari spin-off to be complete before beginning his next big deal, according to Automotive News. While the Ferrari IPO on the New York Stock Exchange is expected in the coming weeks, that only concerns 10 percent of the shares. The remaining 80 percent of stock is being distributed among shareholders in 2016. Piero Ferrari holds the final 10 percent with no intention to sell. This strategy allows FCA to claim 80 percent of the Prancing Horse's profits in the automaker's 2015 financial results. According to Automotive News, the tactic has other advantages, as well. FCA would be flush with cash by waiting for the spin-off to be complete, and it would keep Ferrari separate if a GM merger actually happens. Marchionne thinks Ferrari could be valued at over $11 billion in the IPO, and it could make FCA $3.3 billion richer when complete. Marchionne believes a combined FCA/GM could sell 17 million vehicles a year globally and rake in $30 billion in earnings. In the CEO's opinion, the two automakers are wasting money by developing components to do the same things on their vehicles. Although, so far the General's top execs are rebuffing all of his advances.