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Ferrari renews partnership with Marlboro [UPDATE]
Mon, May 18 2015Formula One and Big Tobacco may have parted ways years ago, but the alliance between Ferrari and Marlboro continues on, apparently as strong as ever. Though neither party has made any official announcement or revealed any details of the arrangement, reports from the motorsport press indicate that the Scuderia and Philip Morris – the tobacco company which owns the Marlboro brand – have signed an extension of their longstanding partnership. Marlboro first arrived in Maranello way back in 1973, ramping up over the years to become its main sponsor by '93. The Italian outfit changed its name to Scuderia Ferrari Marlboro after the tobacco brand parted company with McLaren in '97. After tobacco advertising was ultimately banned in 2006 (at least in Europe), Ferrari was forced to remove the Marlboro branding from its cars, but the name stuck – and so did the logo, in various forms of obscurity and subliminality through 2010. The Marlboro name was dropped from the team's handle in 2011, but that didn't stop the two from renewing their partnership. And now they've reportedly extended again through 2018. Though the deal hardly comes as a surprise (even given the complete lack of discernible public association between the two), we don't doubt that Maurizio Arrivabene – the former Marlboro exec who recently took over the struggling team – had something to do with it. UPDATE: A spokesman for Scuderia Ferrari downplayed the significance of the story, telling Autoblog by correspondence that "the contract is extended through 2018 and details are confidential." UPDATE 2: Philip Morris International responded to our inquiry with the following statement: "Our agreement with Ferrari has been extended beyond 2015, but we are not in a position to provide financial or other details. This partnership provides us with opportunities such as enabling our adult consumers and business partners to experience motor racing through Ferrari factory visits and attending F1 races."
Faraday Future to hire former Ferrari exec Marco Mattiacci
Wed, Jun 8 2016Electric car manufacturer Faraday Future has lured a very big fish to its executive pond, hiring former Ferrari executive Marco Mattiacci, a source told Autoblog. Business Insider also reported the move. It's unclear what role Mattiacci will have at Faraday, but he served with distinction at Ferrari. Between 2006 and 2014, he was the head of Ferrari North America and Ferrari Asia Pacific, though that success didn't translate to motorsports. Mattiacci succeeded Stefano Domenicali as team principal of Scuderia Ferrari in April 2014 and led the team to a fourth-place finish, behind Mercedes, Red Bull, and Williams. The Scuderia were not pleased and Mattiacci resigned. Faraday is no stranger to snagging talent from other automakers. It hired employees from Ford, GM, and BMW and has done an especially good job of poaching talent from Elon Musk. It lured Tesla's vice president of regulatory affairs and deputy general counsel, James Chen, last month. Faraday hired the head of Model S production, Dag Reckhorn, to serve as its global VP of manufacturing, and in April it brought in Tesla's director of global supplier industrialization, Andrew De Haan, to run the Faraday's Nevada factory. Business Insider reports Faraday has even poached SpaceX employees. We expect more hiring from Faraday in the future, too. The company's website is packed with California-based positions for everything from vehicle safety to autonomous driving to product planning. Related Video: News Source: Business InsiderImage Credit: Dom Romney / Getty Images Green Hirings/Firings/Layoffs Ferrari Autonomous Vehicles Electric faraday future faraday marco mattiacci
Ferrari looking to become even more exclusive
Thu, 09 May 2013While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.