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Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Ferrari dominated classic car auctions in 2014

If it seems to you that the prices being paid for top collector classics at auction keep ratcheting up, you're right. In fact in the US alone, some $1.3 billion were spent on collector cars this past year – a $100 million increase over 2013's tally. And much of that was made up of Ferraris. In fact vintage Prancing Horses accounted for nine out of the ten most expensive cars sold at auction in 2014 – and their prices went up by some 43 percent. The headline of the year, of course, was the 250 GTO which Bonhams sold in Monterey for over $38 million, setting a new world record. But impressive as that was, the GTO wasn't the only eight-figure Ferrari auctioned off this year. On the same week, RM sold a 265 GTB/C Speciale for $26.4 million. Bonhams sold a 375-Plus for $18.4 million at Goodwood, Gooding got $15 million for a 250 GT California Spider, RM raked in $11.5 million for a 250 LM and another $10 million for Steve McQueen's 275 GTB/4. The rest of the list was populated by another 250 California, another 275 and a 250 Mille Miglia, each of which sold for around $8 million apiece. That's the list reported by Ferrari itself, but while the top prices listed on Sports Car Market differ slightly, any way you slice it, the top ten slots are still taken by Maranello's finest. (Hagerty, for its part, reported a slightly different list a few days ago, with eight of the top slots taken by Ferraris and two by Ford GT40s.) Oh, and in case you're wondering, the tenth car on the list was not a Mercedes – the only marque that has traded places with Ferrari for the top place any year since the turn of the millennium. No, this year, the list was rounded out by the pristine white McLaren F1 that Gooding sold for $10.75 million at Pebble Beach this year, slotting in just above the McQueen 275. News Source: Ferrari, Sports Car MarketImage Credit: Ferrari Ferrari Auctions Classics record

Ferrari gives employees record $5,600 bonus on strong year

Ferrari has got to be a great place to work. In fact, it's named as one of the best places to work in Europe year after year. Add to that the pride of making some of the coolest cars in the business, running one of the winningest teams in all of motorsports (even if the Scuderia isn't doing so well thus far this season) and all around standing for the best Italy has to offer, and you've got the makings of a dream job. And it just got a bit sweeter.
That's because Ferrari has just awarded each and every one of its employees a bonus of 4,096 euros - the most the company has ever paid. That's equivalent to over $5,600 at today's exchange rates, and represents a whopping 20 percent of the annual salary for a recently hired young employee. Following two advances of 1,000 euros each, that means employees will find an extra 2,096 euros in their pay checks this month, which may not be enough to buy a new California T or 458 Speciale, but should finance a nice shopping spree of t-shirts and paperweights at the Ferrari Store or a family vacation to Ferrari World in Abu Dhabi.
The bonuses are part of a deal signed with the union in 2012, but are enabled by record profits reported by the company over the last couple of years. After 2012 emerged as Ferrari's most profitable fiscal year, it moved to reduce production, thereby increasing the value of each new car it sells to drive profits up even higher. Nice work, in short, if you can get it.