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Ferrari plans theme park for North America

Ferrari is building more theme parks, and the next one could be built somewhere in North America, according to Bloomberg. The exotic automaker opened Ferrari World – its first theme park – in 2010 on Abu Dhabi's Yas Island, adjacent to the grand prix racing circuit and where Warner Bros will soon open another theme park. A second Ferrari theme park (pictured) is currently under construction in Spain as part of the PortAventura Resort that's one of the largest in Europe, and the company recently announced a third facility "to be located in one of the primary cities in mainland China" as well. The prospective North American location would be the fourth, though details on potential sites remain unknown. The Los Angeles and Orlando areas have developed into epicenters for theme parks in America and could attract a Ferrari location, or send it looking for alternatives like Six Flags and Busch Gardens parks have. Wherever Ferrari selects, you can expect the park to feature various racing-themed attractions, including roller coasters, vertical acceleration towers, virtual test tracks, and more. The licensing of additional Ferrari theme parks comes as the company strives to position itself as a luxury lifestyle brand as much as an automaker and racing team. The storied marque has lines of clothing and various merchandise, and a network of retail stores through which it sells its products. Underscoring its expansion, Ferrari shareholders approved the appointment of several new board members from luxury brands, including Louis Vuitton Moet Hennessy and the Mandarin Oriental Hotel Group. Investors also approved the renewal of Amedeo Felisa's contract as chief executive, but he's not expected to stick around much longer as Sergio Marchionne assumes more control over the company, which recently spun off from the Fiat Chrysler Automobiles group over which he also presides. Related Video: News Source: BloombergImage Credit: Ferrari Ferrari ferrari world theme park

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Apple announces CarPlay in-car iPhone interface

Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.
Now, this doesn't strike us as some gimmicky thing. It's become increasingly common for automakers to take advantage of the high-speed data streams its customers enjoy on their smartphones in order to integrate navigation, traffic, audio and other infotainment items into a car's touchscreen interface. The Chevrolet Spark and Sonic are two prime examples of this move, using an iPhone's data stream for Siri integration and data for a third-party navigation app.
Owners will be able to plug in their iPhones to their cars via the USB port and gain control of a number of the device's functions, all through a car's touchscreen.