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Translogic 186: 1978 Ferrari 308 GTE Virtual Reality Test Drive

For years we've heard about how virtual reality will revolutionize the world, but only recently does the technology seem poised to hit the mainstream. From advanced headsets like the Oculus Rift, to simple cardboard viewers that turn your smartphone into a VR device, 360-degree videos promise to take us closer to the action than ever before. What does it all mean for the automotive world? Imagine first-person views from behind the wheel of your favorite car, at a famous track. Or, augmented-reality owners manuals. Or, in the instance of today's episode of Translogic, a ride-along in an all-electric Ferrari with host Jonathon Buckley. We partnered with industry innovators from 8112 Studios to bring you a 360-view test drive of a 1978 Ferrari 308 GTS, converted to an all electric "GTE" by EV West. Hear about the process in the episode above, and experience the 360-VR test drive using the player below. To experience the 360-VR test drive on your smart device, download the Littlstar app on the App Store for iOS or Google Play for Android. Watch the 360-VR test drive on your computer using the Littlstar player below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Oculus Rift users can download the 360-VR video file here. YouTube users can watch here. Can't get enough of automotive VR content? Take a virtual test drive of the newest luxury vehicles with our Autoblog 360 app! Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. Green Ferrari Technology Emerging Technologies Gadgets Smartphone Convertible Electric Performance Translogic Videos Original Video virtual reality

Marchionne takes total control of Ferrari as CEO and chairman

Ferrari is undergoing another changing of the guard as Amedeo Felisa retires from his longtime role as CEO. In his place, Sergio Marchionne will add the job to his absurd list of responsibilities. An engineer by training, Felisa has been with the company for 26 years, and some form of Fiat for nearly 50, having come to Maranello in 1990 after two decades at Alfa Romeo. He took charge of Ferrari's road-car division in 2001, was named general manager in 2006, and got the CEO job in 2008 after Jean Todt left to run for president of the FIA. Felisa's role as chief executive was seen as all the more important after Luca di Montezemolo was shown the door. Rumors persisted recently that Felisa was on his way out. With Felisa gone, Marchionne will be left running the company more directly than he has been as chairman for the past two years since supplanting Montezemolo. As it is, Marchionne serves as CEO of Fiat Chrysler Automobiles, chairman of CNH Industrial (the merged entity of Fiat Industrial and Case New Holland), and directly runs the NAFTA region for FCA, splitting his time between offices in Detroit, Turin, and Maranello. We wouldn't be surprised, then, to see Ferrari name a new CEO, or at least a senior manager to run the day to day and take some of the pressure off Marchionne, as adept as he's proven at wearing multiple hats. The company is in the process of reforming itself as a corporate entity separate from FCA, positioned more as a luxury brand, and is seeking to rediscover its former winning form on the racetrack. In the meantime, while Felisa steps down with immediate effect, he will remain on the board – his term having recently been renewed – as a technical advisor, just as Todt did before him. Related Video: Ferrari announces CEO succession Maranello (Italy), 2 May 2016 – Ferrari N.V. ("Ferrari" or "Company") (NYSE/MTA: RACE) announces the retirement of its Chief Executive Officer, Mr. Amedeo Felisa, after 26 years of dedicated service. Mr. Sergio Marchionne will assume those responsibilities while retaining his current role as Chairman of the Company. Mr. Felisa will continue to serve on the Board of Directors of Ferrari with a specific mandate as technical advisor to the Company. Sergio Marchionne had this to say: "I have known Amedeo for more than a decade and I have had the opportunity to work with him closely for the last two years. He is beyond any doubt one of the best automotive engineers in the world.

Haas pens partnership with Ferrari

Gene Haas is undertaking quite the initiative by starting his own Formula One team instead of simply buying an existing one. And he's making it even harder on himself by laudably insisting on quartering the operation at his home base in North Carolina. But to get onto the grid by 2016, he's going to need some help.
Fortunately that appears to be just what he's getting thanks to a new partnership with no less accomplished an outfit than Ferrari - which, despite not having won a championship since 2008, remains far and away the most successful team in the history of grand prix racing, with sixteen constructors' championships, fifteen drivers' titles and 221 grand prix victories to its name.
Haas Automation, the CNC machine manufacturer over which Gene Haas presides and which funds his various racing activities, has just signed a sponsorship deal with Scuderia Ferrari that has already seen the Haas logo appear on the F14 T that Fernando Alonso and Kimi Raikkonen drove in the British Grand Prix this past weekend. More than a sponsor, Haas Automation has become an official supplier to the Maranello squad, but is expected to lead to even closer cooperation that will help get the American F1 team up and running in time for the 2016 world championship.