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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

1964 Ferrari 250 GTO sees Petrolicious embracing gorgeousness

We've never, ever accused Petrolicious of slacking when it comes to the quality of cars it features. Each week brings a new, exciting, rare vehicle that has some special quality or provenance to it. But this week's video... it's beyond everything else the series has ever done.
That's because it stars the legendary Ferrari 250 GTO, also known as (possibly) the most expensive vehicle ever sold. Only 36 were ever built, and this particular 1964 example was the first of the Series II range. Rather than some tinkerer or restorer behind the wheel of this masterpiece, Derek Hill, son of the first American Formula One World Champion, Phil Hill, is on hand for the interview and is slotted into the tight cockpit of the Rosso Corsa masterpiece.
This particular GTO was raced multiple times by Hill Sr., and it recorded wins at Daytona and Nassau, thanks in part to its 300-horsepower, 3.0-liter V12 engine. That makes it a bit special for the younger Hill, who can speak with some authority about this car's provenance - and wheel it rather well himself, as he's a fairly accomplished racer in his own right. Of course, if you're like us, you'll forget everything Hill says and will go completely slack-jawed as soon as that V12 starts to sing.

Ferrari F1 ace Sebastian Vettel shows the proper way to drive the LaFerrari Aperta

Listen, let's be frank here, we don't have to tell you much to get you to watch this video. It's a new Ferrari LaFerrari Aperta, that's the convertible variant, being driving on mountain roads and a race track. Behind the wheel is Ferrari's ace Formula One driver and four-time champion, Sebastian Vettel. Do you really need more than that? Fine, we'll tell you a little more. The LaFerrari Aperta sounds amazing, with all 12 cylinders shrieking as Vettel pushes it around corners. On track, we get to see a quick snippet of Ferrari's pride and joy drifting, too. The trio on the The Grand Tour would surely approve. The video also celebrates Ferrari's racing history, which spans nearly 70 years, by showing the company's famous race cars in reflections as the LaFerrari passes by. If that's not enough to get you to watch the video, you must really hate Ferraris. Related Video: