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Meet the man whose house is designed around his car

It's been a couple of years since we last heard about Holger Schubert and his award-winning office/garage, but it looks like the city of Los Angeles, thankfully, did not force him to tear down the bridge that gives his Ferrari 512 BBi arguably the nicest parking spot in California. Petrolicious is back again with another well-done video, which finally introduces us to Schubert as well as his lust-worthy Ferrari.
As for the structure, it is half garage and half work space with an office, couch, bookshelf and television, and one hell of a view. There is a ramp that raises to allow the Ferrari to roll backward out of the garage before starting up on the aforementioned bridge that sits 16-feet above the ground. The car itself is an equally admirable piece of art, with a wedge-like shape and its reserved dark gray hue. If you're not the jealous type, scroll down to meet Schubert and his incredible Ferrari.

Ex-Ferrari chairman sounds off on IPO

Former Ferrari chairman Luca di Montezemolo preferred to put exclusivity over profits when he ran the company, and the lower volume still meant huge amounts of cash for the business. FCA CEO Sergio Marchionne has since taken over Ferrari, but that hasn't stopped di Montezemolo from voicing his opinions. "I hope that the clients will remain more important than the analyst or the investor or the financial markets," di Montezemolo said prior to his induction into the Automotive Hall of Fame in Detroit, the Detroit Free Press reported. The former chairman argued that once on the stock exchange, a company would need to maximize profits quarter after quarter to keep investors happy. Conversely, di Montezemolo said Ferrari's years of success came from an "exclusivity in terms of number of cars, exclusivity in terms of how you deal with the clients." When di Montezemolo left Ferrari last year, he and Marchionne were scuffling about the future of the brand, including the health of the Formula 1 program. With the change in leadership, the company has reversed course in some ways. Where volume was previously kept around 7,000 units annually, the carmaker has set a new goal of closer to 10,000. The paperwork was filed for the IPO, and Marchionne thinks the company could be worth over $11 billion. The actual shares are rumored to go on sale in October. Related Video:

Buongiorno Roma! What the beautiful GT means for Ferrari's future

The new Ferrari Roma was seen in the flesh during its unveiling in Rome yesterday, and I can confirm that it is not only one of the most beautiful Ferraris in recent memory, but one of the handsomest of any contemporary sport or luxury car. Its details are predictably rich, well rendered, and pointedly, alluring and accessible. But it is not just the details in a car from the famed Italian sports car manufacturer, and one that is expected to start at around $250,000. "If you now go in the market, and you ask someone who can afford (a Ferrari) — because this is not a cheap product —why don't you buy a Ferrari? They are tempted, but most of them are a bit afraid. 'I don't know if I can drive it, it's very aggressive,'" said Enrico Galliera, the brand's chief marketing officer, in an interview with Autoblog. "And that's one of the major answers. It's not, 'It's too expensive,' or 'I don't want to have fun driving.'" There's a kind of fear of the brand's reputation for aggression and showiness. The Roma is intended to soothe these concerns, and entice new clients into the Ferrari stable. This is accomplished by making everything at once more sophisticated, more mature, and more enticing. On the inside, one is especially drawn to the big, curved and crystalline LCD instrument panel and large center screen, the cozy and coddling leather seats, and the new aviation-inspired metal toggles that act as the transmission selector. Less impressive are the capacitive haptic "buttons" on the steering wheel, but judgment will be reserved on those until we have a chance to experience them while driving, instead of just while sitting on a stage making embarrassing vroom-vroooooommmmmm noises. But it is the outside that really has me drooling. This is not just because the Roma has classical rear-drive GT proportions, with a fiendishly long hood, a selfish not-quite-four-place cabin that the brand describes simply as a "2+," and a truncated Kamm-back tail. It is because the design is so improbably clean, devoid of the strakes, scoops, spoilers, or even ancillary lines that corrupt so many modern cars. Especially evocative is the treatment of the front and rear, both of which are impossibly low, without ever feeling threateningly so. It all feels of a piece, and there's not a bad angle. "We want to transmit this idea of harmony, and a beautiful dynamic in balance," said Ferrari head of design Flavio Manzioni.