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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Second day of RM's Monterey auction continues the million dollar madness

RM Auctions' two-day event during the Monterey car week is pretty much a matter of appetizer and main course. Friday night's appetizer saw a trio of multi-million-dollar Ferraris, along with a pre-war Mercedes-Benz and a Jaguar D-Type. You can read all about those beauties right here. But as we said in that post, the action would really happen on Saturday night. The prices listed below include RM's ten-percent commission fee, and, as you'll see, the auction house did pretty well for itself.
We've already told you about the $27.5 million winning bid for the 1967 Ferrari 275 GTB/4 NART Spyder, with all the profits headed to charity. While there were more seven-figure winners on night two, the overall prices weren't quit as high as we saw on Friday night. The Ferrari F50 (pictured above) shown during the car's Geneva debut back in the 1990s and with only 1,100 miles on the clock took $1,677,500 (on a $1.25 to $1.6 million estimate). Another winner was a 1935 Hispano-Suiza K6 Cabriolet, which brought in $2,255,000 on a $1.5 to $2 million estimate. A 1974 McLaren M16C Indianapolis, the race winner of the 1974 Indy 500, brought home $3.52 million, essentially doubling its expected price of $1.25 to $1.75 million.
The night wasn't a success for everybody, though. The 1928 Mercedes-Benz 680S Torpedo Roadster, which took Best In Show at the 2012 Pebble Beach Concours d'Elegance failed to reach its $10-million expectations, selling for $8.25 million. That's not peanuts by any stretch, but a car that only goes for about 80 percent of its expected price isn't something to be enthusiastic about. A 1960 Maserati Tipo 61 Birdcage, which was expected to go for $3 to $4 million only took in $2,090,000.

Ferrari Testarossa featured in retrospective by owner Harry Metcalfe

Harry Metcalfe, of Evo fame, got our attention earlier this week with a review of the 1954 Series I Land Rover. Today, he's gone a bit more... '80s.
Yes, this is a 1987 Ferrari Testarossa, one of the most vulgar cars from a decade synonymous with vulgar design. While your author might not be keen on its square rear end and cheese-grater doors and fenders, Metcalfe seems to like it quite a bit, giving a detailed walkthrough of his Rosso Corsa subject. That walkthrough includes some time on a subject we can certainly get behind - the TR's flat-12 engine.
Take a look at the latest from Harry's Garage.