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Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?
Tue, 22 Apr 2014In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.
Two weeks and 2,000 miles in Ferrari's FF with Evo
Mon, 28 Jan 2013EVO's Harry Metcalfe had some questions about the day-to-day livability of the Ferrari FF. When he brought those questions up to Ferrari, they suggested he take one for a couple of weeks and try it out for, as he calls them, "mundane duties." The image above is Metcalfe pointing to the 660-horsepower, all-wheel drive FF parked in one of his fields because, since he lives on a farm, mucking about the green is part of his daily routine. "It could use more ground clearance," he says, "but that's an option on this car."
He does get it on the "tarmac" and he likes it even more there than in the mud. Except for the buttons on the steering wheel; he thinks learning to use them is like learning to play guitar. He has a lot more to say besides that, and you can watch him expound for all of 17 minutes in the video below.
Twin LaFerraris roar around Fiorano
Wed, 18 Sep 2013What could possibly be better than a Ferrari LaFerrari running at full clip on the Italian brand's Fiorano test track? The answer is obviously two LaFerraris, both doing hot laps. So far as we know, this is the first time we've had an unadulterated listen - outside of the car, that is - to the latest Ferrari hypercar when it's being ran hard. There's no voiceover or music, just that righteous, hybridized V12.
We're told that the first LaFerrari, without camo, is a production model, while the other car is said to be testing a different exhaust setup. It sounds slightly different, and according to the videographer, it was noticeably louder than the production car. Take a look below for the full 2:48 of Italian V12 noise.
