2004 Ferrari 360 Spider Nart Blue With Cuioi F1 Shields Fresh Service 9900 Miles on 2040-cars

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Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video:

Ferrari vs. Ferrari: Cut convertibles unloved by collectors?

The New York Times' Wheels blog has a really interesting story on a pair of Ferraris that are set to be auctioned off in Monterey during the Pebble Beach Concours d'Elegance. While the two cars are similar on the surface, their differing histories and Ferrari's attitude towards one of them has led to a sort of experimental auction process.
On the one hand, we have one of ten 1967 275 GTB/4 NART Spiders, in the classic Rosso Corsa and appearing at RM Auctions and seen above. On the other, we have a Fly Yellow version that started life as a 1965 275 GTB Coupe, and was converted into a NART Spider. Called a "cut" car, this particular replica is one of about 100 GTB Coupes that were converted into convertibles to satiate the climbing demand for ultra-rare Spiders.
This will mark one of the first times that an original NART Spider will go toe to toe with a replica of itself at auction, and will answer a number of questions about just how important provenance is in the collector car world. Head on over to The Times blog for the full story.

Ferrari reveals pair of tailor-made specials in Shanghai

For most people, buying a new Ferrari - heck, even a used one - would be a special occasion all on its own, not to mention a rare privilege. But to make the experience all the more special, the Prancing Horse marque offers its Tailor-Made personalization program. The service just reached the Asia-Pacific region for the first time with the new Tailor-Made Centre in Shanghai, and to mark its inauguration, Ferrari has revealed two new special editions - both based on V12 GTs and inspired by horses - specifically for the Chinese market.
First up is the F12 Berlinetta Polo Edition pictured above. The special F12 is distinguished by a white and blue theme, the exterior decked out in Bianco Italia Opaco (read: fancy white) with navy blue offset racing stripes, and the interior carrying an inverse take on the same featuring dark blue leather upholstering with white stitching, stripes and trim.
Those looking for more traction and versatility might be more intrigued by the FF Dressage Edition. The four-seat, four-wheel special gets a piano black exterior and a reddish saddle brown leather interior with grid-pattern stitching (pictured inset at right).