2004 360 F1 Spyder Freshservice Timing Belt Done 9/4/2014 *trades Welcome* on 2040-cars

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The Prancing IPO

Owning a Ferrari is something that a lot of car nuts hope to achieve. If you cringe every time you see some celebrity put massive rims on a 458, or paint an F430 neon purple, then you are the kind of person that appreciates what a Ferrari is. It's not a status symbol that will somehow make everyone love you and think you the most amazing person. Rather it is a medium with which to connect yourself to the history and heritage that exists in Modena. The sights, sounds, and smells of the car are worth more than any "thumbs up" you might get driving down the street. The exclusivity of the brand is one of the mechanisms that helps preserve that absolute care it takes to create a Ferrari. Now I don't own a Ferrari, but I appreciate that the Mr. Enzo Ferrari had a very significant part in molding car culture and motorsports. That tradition was carried on by a lot of people after Enzo himself. During my formative years that person was Luca Di Montezemolo. Every time he stepped in front of the camera in his distinctively Italian suit and shoes, I knew Ferrari was in good hands. Just the attitude he had made me feel safe that this very significant part of car culture was in safe hands. He could be giving an interview in Italian and without understanding a single word (well maybe one word, Ferrari) knew he was going to keep the Ferrari in Ferrari. Enter Sergio Marchionne. Now I am a huge Sergio fan. This guy is not your typical auto exec. His office isn't in the highest part of the tallest tower in Auburn Hills, and he doesn't wear a hand-crafted suit made of million thread count cloth. Not dogging in the man's style (his wardrobe is for sure worth more than mine and most others), but basically he is normal guy that doesn't conform to what might be considered the norm. He is his own man. On top of all that, he is a financial wizard. I was skeptical when he took over the reins at Ferrari only because he seemed to have so much on his plate to begin with. In the end I knew a car-guy, albeit one with a CPA/MBA, was in charge. So now when I heard he wanted to spin off Ferrari, I started trying to guess how long it was going to be before the geniuses of Wall Street started pushing Ferrari to pump volume. I saw a horrible future where there was now some entry-level Ferrari with a turbo-six, and four doors...just so every 30 yr-old analyst could flash their Ferrari key at the bar. Then I started thinking about another thing, the value. What is it worth?

These are the front-runners to take over at Ferrari

Yesterday Ferrari announced a changing of the scarlet-clad guard with the departure of longtime chairman Luca di Montezemolo. Having run the company since shortly after the passing of Enzo Ferrari himself, Montezemolo built the Prancing Horse marque up to the benchmark supercar manufacturer, victorious racing team and household name it is today. In short, Ferrari - and most crucially, its parent company Fiat - will face a most difficult challenge in filling il Advocatto's handmade loafers and putting the company back on the track which Montezemolo laid down over the course of the past two decades.
The question on everyone's mind is, to whom will that challenge fall? To quote Goose from Top Gun, the list is long, but distinguished. Join us as we run down the roster of potential assentors to the leather-clad, carbon-fiber bucket seat at the head of the big table in Maranello.

LaFerrari gets shakedown from Fernando Alonso

Fernando Alonso is quite cool behind the wheel, as evidenced by an earlier video where he gave a full interview while actively hooning a Ferrari F12 around the Nürburgring. So when you see the Spaniard somber-faced and sweating while hustling a Ferrari LaFerrari around the Scuderia's Fiorano test track, you know the new hypercar is pretty demanding.
Alonso doesn't give commentary on this one (except to the engineers at the end), but he does wrestle the 949-horsepower hybrid around the track. It does look like a handful. Take a look below for the full video.