2004 360 Coupe Rosso Corsa/ Black Only 6k Mi Service Done on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari design challenge looks for the supercar of 2040

Ferrari launched a design contest to imagine what one of its cars might look like in 2040. Some 50 schools entered from around the world, and now that list has been whittled down to four. The finalists are: the College for Creative Studies in Detroit, Hongik University in Korea, Hochschule Pforzheim in Germany, and the ISD-Rubika in France. Each school was invited to prepare three designs and spent the last year preparing them for final evaluation. The total of 12 entries are presented here from multiple angles in the gallery above. They range from the realistic to the fantastic, and while some were rendered in black, silver, or white, naturally most were imagined in the marque's signature red. The point in showing them to you is that the public gets to vote for their favorite. The winner will be awarded the Premio Speciale by popular choice. The Gran Premio, however, will be selected by a jury that includes Sebastian Vettel, Paolo Pininfarina, and musician-collectors Jay Kay (frontman of Jamiroquai), and Nick Mason (of Pink Floyd fame). The winners will be named on January 15, so cast your vote now on the dedicated Facebook page. What will the Ferraris of 2040 be like? The Top Design School Challenge enters its final phase Maranello, 4 December 2015 – What seemed like the wildest science fiction in the days of Jules Verne has been more than surpassed by modern invention. Maybe in a quarter of a century's time, we'll be saying the same about a slew of present-day projects that endeavour to envisage the Ferraris of the future. We are talking, of course, about the 12 models to have reached the finals of the Ferrari Top Design School Challenge. Also run in 2005 and 2012, this is the third outing for a competition in which the world's most prestigious design institutes vie for supremacy. Around 50 schools were considered in the first round and this number was then whittled to eight before four third-level institutes (spread across three continents) were selected as finalists.

1959 Ferrari 250 GT California sells for nearly $18M, exceeding expectations

RM Sotheby's just wrapped up its auction in New York, where it sold off a pair of gorgeous silver roadsters, with one of them selling for the incredible price of $17.99 million. That car was a 1959 Ferrari 250 GT LWB California that we covered previously, and Sotheby's was only expecting it to go for between $14 million and $17 million. Apparently someone felt the car's rare aluminum construction and racing history was worth the extra cash. View 11 Photos The other roadster went for considerably less money but was notable because of its previous owner, late Apple CEO Steve Jobs. The car is a 2000 BMW Z8 that the tech mogul had for around three years. The final sale price only met expectations, though, at $329,500. The original auction estimate was between $300,000 and $400,000. Related Video: Featured Gallery 1959 Ferrari 250 GT LWB California Spider Competizione by Scaglietti View 30 Photos Image Credit: Diana Varga courtesy of RM Sotheby's, RM Sotheby's Celebrities BMW Ferrari Auctions Convertible Racing Vehicles Performance Classics bmw z8 ferrari 250 gt california