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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Ferrari LaFerrari is beautifully redundant

The successor the Ferrari Enzo has officially bowed. Ferrari pulled the sheets back on the oddly named LaFerrari at the 2013 Geneva Motor Show, calling the machine the "maximum expression" of what defines the automaker. In this case, that includes a 6.3-liter V12 engine with 789 horsepower married to a 160-hp electric motor. The combination is good for a full 949 hp and 663 pound-feet of torque, and Ferrari says the LaFerrari can punch to 62 miles per hour in under three seconds. Keep your foot planted and 124 mph will click by in a scant seven seconds, while top speed sits at a lofty 205 mph.
Engineers turned to a total of four different types of hand-laminatated carbon fiber to create a chassis that's both stiffer and lighter than would have otherwise been possible. With a 41/59 weight distribution, carbon-ceramic brakes and ultra-light calipers, the LaFerrari is unlike anything we've seen from the company to date. The automaker says its creation is the fastest in its long history. You can take a look at the in-depth press release below for more information, and be sure to check out the model's new site here.

Jay Leno's first time behind the wheel of the F40 is a magical moment

Jay Leno has a vast collection of cars and thanks to his connections gets to drive other incredible machines. But Leno has never experienced the raw, visceral feel of a Ferrari F40, until now. It doesn't take long for him to call it the best Ferrari he's ever driven and to claim that it's one of the most exciting cars to drive. The 1990 F40 belongs to Ferrari collector and jeweler David Lee. The vehicle, like the rest of Lee's collection, is immaculate. Lee isn't a stranger to Jay Leno's Garage and has let Leno experience his other Ferraris in the past. But the F40, in all of its turbocharged fury, is Leno's favorite Prancing Horse. As Leno claims, the F40 is a visceral, raw machine that caters to those that enjoy driving. There are no driver aids to help put down the 2.9-liter twin-turbocharged V8's power and nothing in the way to dilute the driving experience. Leno even goes as far as claiming the F40 is Italy's version of the AC Cobra, which is high praise from a person that isn't a huge fan of the brand. Leno clearly caught the Ferrari bug. All it took was a drive in the iconic F40. Related Video: Image Credit: Jay Leno's Garage / YouTube Celebrities Ferrari Coupe Lightweight Vehicles Performance Supercars Classics Videos Jay Lenos Garage ferrari f40