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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Jules Bianchi was supposed to replace Raikkonen at Ferrari

Formula One lost one of its budding talents when Jules Bianchi sadly succumbed to his injuries just days ago. But few knew just how promising his future looked prior to the crash that ultimately took his life. Luca di Montezemolo did, though. In a tribute written for Italy's Gazzetto dello Sport, the former Ferrari chairman revealed that Bianchi had been earmarked to eventually replace Kimi Raikkonen. "Jules Bianchi was one of us," wrote Montezemolo. "He was a member of the Ferrari family and was the racing driver we had chosen for the future, once the collaboration with Kimi Raikkonen came to an end." The news may come as something of a surprise, but doesn't come entirely out of left field. Bianchi had been part of the Ferrari Driver Academy development program. He rose up through the ranks of the feeder formulae largely with ART Grand Prix, the team run by Nicholas Todt, son of the former Ferrari chief and FIA president. He served as a test driver for the Scuderia in 2011, and scored his first and only F1 championship points driving a Ferrari-powered Marussia at the 2014 Monaco Grand Prix. He stood in for Kimi at Ferrari during a test session at Silverstone (where he was pictured above), but tragically crashed during the Japanese Grand Prix, and finally succumbing over this past weekend to the injuries he sustained in the collision nine months prior. Bianchi "would be the one driving for Ferrari after the experience in GP2 and after some fine performances in F1 and in some tests that had our technicians very impressed," wrote Montezemolo. "A bitter destiny has instead taken him away from us, leaving an indelible mark and a great pain inside us." Bianchi is scheduled to be interred on Tuesday in the French Riviera city of Nice, just down the coast from where he made his mark last year. And, in a touching tribute, the FIA has said it will retire the number 17 from the F1 World Championship. The tragic loss leaves Ferrari searching for another driver to replace Raikkonen. The Finnish driver won the championship for Maranello in 2007, was shown the door in 2010, returned to F1 with Lotus in 2012, but has struggled to find his form again. Last season he finished a lamentable twelfth, but has shown better form this season with a second-place finish in Bahrain to sit fifth in the standings. Now 35 years old, Kimi is one of the older drivers on the grid.

1963 Ferrari 250 GTO sells for $70 million

The Ferrari 250 GTO is well-known as one of the most valuable cars on Earth, and quite rare with just 39 examples built. It's a reputation backed by incredible sale prices, one of the most recent being an auction record of $38 million at Bonhams' Monterey auction in 2014. Not all of them cross the auction block, and one reportedly was sold in a private sale for a stunning $70 million, thought to be the highest price ever paid for a car. The price and the sale was confirmed by Fox News after the news outlet talked to a Ferrari historian. It was reportedly sold to American businessman. The duPont Registry reported on the sale a little earlier, having learned of the sale in a forum, and notes that the buyer may have been David MacNeil, CEO of WeatherTech, the company that makes and sells various floor mats and cargo-area covers. MacNeil is a Ferrari collector and driver and may well show and drive the car in vintage races and rallies. Not only does this price exceed the last auction price, it exceeds the last rumored private sale price. Back in 2013, a 250 GTO reportedly sold for $52 million. That particular car shared some of the racing heritage of this new record setter, including a win in the Tour de France, a race that was commemorated in the name of the Ferrari F12 TdF. Related Video: