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1956 Ferrari 250 Tour de France could fetch $11M [w/video]

Highly valuable and arrestingly gorgeous classic Ferraris come up for auction all the time. Most of them derive from the 250 series: GTOs, SWB Berlinettas, Lussos, Testa Rossas. And when they do, they almost invariably fetch big bucks. But there's something about this one that just stops us in our tracks. The long wheelbase, the simple but elegant lines, the French blue paintjob and minimalist racing livery.... That it happens to have an unsurpassed racing history only sweetens the deal, as we're sure collectors are bound to find out when bidding opens in Monterey next month. This 1956 Ferrari 250 GT Berlinetta Competizione was one of just 14 made, and one of just nine built by Scaglietti without the louvers on the remaining five Zagato-bodied examples. But what sets it apart is its racing history. It belonged to the legendary Marquis Alfonso de Portago, a Spanish nobleman and gentleman racer who rose to celebrity status in the early 1950s. Renowned for courting both women and danger, de Portago took to motor racing in 1953, proved a quick study, and was signed by Ferrari in '56. Portago drove this very car to victory at the notoriously challenging Tour de France, which included two hill climbs, six circuits, and a drag race over the course of six days. With his longtime compatriot and co-pilot Edmund Nelson (whom he befriended as a child living in New York's Plaza Hotel where Nelson worked the elevator) at his side, the Marquis dominated the event. So kicked off a series of four consecutive wins Ferrari would take at the famously grueling race, cementing this model's name as a result. The duo won a number of other races in this car, which proved practically undefeated in their hands. Tragically, Portago and Nelson were killed in a crash at the Mille Miglia mere months later, putting an end to their lives as well as that of the Italian road race. The car subsequently passed through the hands of a number of notable collectors on both sides of the Atlantic, underwent a ground-up restoration in the early 1990s, and has won top honors at numerous events, including Pebble Beach, Meadow Brook, and the Louis Vuitton concours d'elegance. It's now going up for auction for the first time in 23 years as part of RM Sotheby's array at Monterey this summer.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Red Bull may seek engines from Ferrari after Mercedes snub

Red Bull and Renault's fractured relationship is pushing the Austrian F1 team to find a new engine provider. But after a trip across the German border to chat with Mercedes-Benz proved fruitless, the team is apparently set to head across its home country's southern border, and into Italy. Yep, Red Bull Ferrari could be a thing next season. According to RBR boss Christian Horner, the company is just doing "necessary due diligence" in contacting other engine suppliers, although he's willfully admitted to Germany's Bild newspaper that the "idea of Mercedes is finished," BBC Sport reports. It wasn't so much that Mercedes and Red Bull couldn't come to financial agreement – Red Bull owner Dietrich Mateschitz views throwing money into F1 in much the same way you or I toss pennies into the mall fountain – but rather that the Germans had no interest in supplying the best engines on the grid to the factory team's perennial rival. BBC Sport seems to think that fact, along with what the outlet calls Red Bull's "antagonistic" relationship with engine suppliers, killed the Mercedes deal. Honda and RBR aren't likely to happen either, thanks to McLaren (not that we think Red Bull would approach the Japanese, which have struggled mightily all season long). By process of elimination, that just leaves Ferrari. Scuderia Ferrari Team Principal Maurizio Arrivabene confirmed that his team can accommodate Red Bull's engine needs, and that he wasn't concerned with the idea of a Ferrari engine in an Adrian Newey-designed body. "In theory they have big names, with Newey as chief designer and it is easy to think that if you give them the engine they will build a scary chassis, which means they will be really competitive," Arrivabene told BBC Sport. "Concerning my team, my engineers and aerodynamicists know their own jobs. For that reason I don't have a problem, and competition is nice when you have a stronger competitor." "This doesn't mean tomorrow morning we will give our engines to Red Bull or Toro Rosso," Arrivabene added. And it's that statement we'd suggest remembering. There are, after all, still seven races left in the 2015 season, which is quite a lot of time for new and different developments within the sport's notoriously gruesome political process. In other words, don't count on an announcement from any team or manufacturer for at least a few more races. Related Video: