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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari planning six-cylinder Dino revival?

Ferrari swore up and down when it was developing the California that it wouldn't be an "entry-level" model. Whether that ultimately proved to be the case or not is up for debate, but it seems that the Prancing Horse marque is now preparing to launch a properly more accessible model in the near future. According to Motor Trend, Maranello is working on a new six-cylinder sports car to serve as the point of entry for new customers – especially in China. Tax implications there could mean the V6 would displace less than 3.0 liters, but likely pack a pair of turbochargers to ensure that output and performance live up to the Ferrari standard. Tipped to arrive in 2019, the six-cylinder model could materialize as a revival of sorts of the Dino line. Named after Enzo Ferrari's first-born son, the Dino sub-brand used mostly six-cylinder engines to take on the Porsche 911 on and off the track. The Dino 206 GT emerged in 1968, evolved into the larger-displacement 246 the following year and ultimately gave way to the very different, eight-cylinder, four-seat 308 GT4 in 1973, later to be rebadged as a proper Ferrari once the Dino brand was put to rest in '76. It's worth noting that Ferrari developed the 3.0-liter twin-turbo V6 for the Maserati Ghibli and Quattroporte, which would presumably serve as the basis for the new entry-level Ferrari. Though FCA typically endeavors to keep its brands from competing directly with one another, Maserati is due to release a production version of the Alfieri sports car concept within the next couple of years, powered by that same engine, and could share its underpinnings with the Ferrari model in question. The six-cylinder Prancing Horse could carry a price tag of around $180,000 to take on the likes of the Porsche 911 Turbo, Mercedes-AMG GT, Audi R8 and the Sports Series which McLaren just kicked off with its new entry-level 570S. Related Video: News Source: Motor TrendImage Credit: Newspress Ferrari Coupe Performance v6 ferrari dino

EVO dubs Ferrari 458 Speciale its Car of the Year

While some publications are concerned with finding the best car or truck for the average buyer and slapping a ribbon on it, or (in our case) identifying the best new automotive technology of the year, across the pond our compatriots at Evo are more single-minded in their approach. Every year, the British car mag awards its Car of the Year to its top new performance automobile on the market. And this year, they've picked the Ferrari 458 Speciale. The stripped-out supercar from Maranello beat out some heady competition. Second place went to the Jaguar F-Type R, followed by the Porsche Cayman GTS, VW Golf R, Renaultsport Megane 275 Trophy-R, BMW i8, McLaren 650S Spider, Aston Martin Vanquish, BMW M3 and, last but not least, the Audi S1. It was only the second time a Ferrari won the eCOTY award, after the 599 GTB Fiorano took top honors in 2006. Precedent suggests the magazine typically hands the award to a version of the Porsche 911 – like the GT3 that won last year, preceded by other Elfens in 2011, 2010, 2007, 2004, 2003, 2000, 1999 and 1998 (when the award was inaugurated). Why is the latest 458 derivative so... Speciale? Watch this video to find out.