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The Prancing IPO

Owning a Ferrari is something that a lot of car nuts hope to achieve. If you cringe every time you see some celebrity put massive rims on a 458, or paint an F430 neon purple, then you are the kind of person that appreciates what a Ferrari is. It's not a status symbol that will somehow make everyone love you and think you the most amazing person. Rather it is a medium with which to connect yourself to the history and heritage that exists in Modena. The sights, sounds, and smells of the car are worth more than any "thumbs up" you might get driving down the street. The exclusivity of the brand is one of the mechanisms that helps preserve that absolute care it takes to create a Ferrari. Now I don't own a Ferrari, but I appreciate that the Mr. Enzo Ferrari had a very significant part in molding car culture and motorsports. That tradition was carried on by a lot of people after Enzo himself. During my formative years that person was Luca Di Montezemolo. Every time he stepped in front of the camera in his distinctively Italian suit and shoes, I knew Ferrari was in good hands. Just the attitude he had made me feel safe that this very significant part of car culture was in safe hands. He could be giving an interview in Italian and without understanding a single word (well maybe one word, Ferrari) knew he was going to keep the Ferrari in Ferrari. Enter Sergio Marchionne. Now I am a huge Sergio fan. This guy is not your typical auto exec. His office isn't in the highest part of the tallest tower in Auburn Hills, and he doesn't wear a hand-crafted suit made of million thread count cloth. Not dogging in the man's style (his wardrobe is for sure worth more than mine and most others), but basically he is normal guy that doesn't conform to what might be considered the norm. He is his own man. On top of all that, he is a financial wizard. I was skeptical when he took over the reins at Ferrari only because he seemed to have so much on his plate to begin with. In the end I knew a car-guy, albeit one with a CPA/MBA, was in charge. So now when I heard he wanted to spin off Ferrari, I started trying to guess how long it was going to be before the geniuses of Wall Street started pushing Ferrari to pump volume. I saw a horrible future where there was now some entry-level Ferrari with a turbo-six, and four doors...just so every 30 yr-old analyst could flash their Ferrari key at the bar. Then I started thinking about another thing, the value. What is it worth?

Ferrari 250 Testa Rossas assemble by the shore at Pebble Beach

Seeing one Ferrari 250 Testa Rossa could be a once-in-a-lifetime experience for many people because so few exist, and those that do generally trade hands for tens of millions of dollars. At this year's Pebble Beach Concours d'Elegance, there are 20 of these amazing rarities lined up next to each other.
Situated right on the shore of the Pacific Ocean, you can actually hear the waves lapping against the rocks during the quiet moments. Just a few feet away these thoroughbred Prancing Horses are on display and being polished to perfection. The Testa Rossas represent some of the most important historic racers in the world, and the mix here include a prototype, a Le Mans winner and models that counted drivers like Phil Hill and Dan Gurney behind the wheel.
Not all Testa Rossas were created equal, though. Ferrari built both factory racing and customer versions, and they came with curvaceous bodies from Scaglietti and a bit more angular look with dual snouts from Fantuzzi. Many of them also had further modifications from there to make each one about as unique as a snowflake. Check out our fabulous gallery of all 20 of these beautiful red heads on display together.

Why newly independent Ferrari may be forced into fuel-efficient cars

The repercussions from Ferrari's pending transition into an independent automaker won't be understood for some time, but one of the biggest consequences could be that the iconic Italian marque will be forced into building more fuel-efficient vehicles.
As Wired points out, while Ferrari built fewer than 7,000 cars in 2013, its status as a public company could trigger pressure from shareholders to build more six-figure supercars and grand tourers. In turn, doing so could lead the company afoul of US Corporate Average Fuel Economy standards, which dictate that any company that sells over 10,000 vehicles needs to maintain a certain fuel economy average across its fleet or risk fines.
With arguably its most popular model, the 458 Italia, hitting just 17 miles per gallon on the highway and its most efficient model, the turbocharged California T, stuck at 18 mpg, Ferrari isn't in a great place to hit the government's mandates (which are somewhat convoluted as Wired explains). The gist of the situation is that Ferrari will either need to continue limiting the number of vehicles it sells each year - a move that's certain to upset shareholders and irk its boss, Sergio Marchionne - or radically improve the fuel economy of its cars at the risk of performance. Rock, meet hard place.