2001 Ferrari 360 Spider, Red On Beige, Full Belt Service! 19k Miles, $82,888.00! on 2040-cars

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Ferrari 212 Barchetta highlights RM auction at Villa d'Este

While show-goers sip champagne and basque in the glow of some of the most beautiful classics and most notable concept cars at the Concorso d'Eleganza Villa d'Este, at the Villa Erba just down the shore, collectors bid on some of the most tempting automotive creations. And this year was no exception. Highlighting RM Sotheby's auction this year was a rare classic 1952 Ferrari 212 Export Barchetta. The Touring-bodied competition roadster from Ferrari's early days fetched an incredible ˆ6,720,000 – nearly $7.4 million at current exchange rates – to set a new record for that model. According to Sports Car Market, the previous record was held by a 212 Export coupe that sold for $3.2 million early last year. A Barchetta failed to sell for a high bid of $1.97 million in 2008, which just goes to show how far this auction raised the bar for the 212. Though it was by far the top lot of the day, it wasn't the only million-dollar sale of the day. Heck, it wasn't even the only million-dollar Ferrari sold. A quartet of Ferrari supercars – including a 288 GTO, F40, F50 and Enzo – each fetched seven figures, as did a 250 GT Berlinetta Lusso and a 250 GT Cabriolet. So did a Lamborghini Miura, a '73 Porsche 911 Carrera RS 2.7 and a '53 Fiat 8V Cabriolet, if you can believe it. Other notable lots included a 1949 Alfa Romeo 6C 2500 SS Villa d'Este Coupe, a '74 Lancia Stratos and a rare stick-shift Ferrari 599 HGTE. All told, RM Sotheby's racked up nearly $30 million in sales at its first European auction since merging and rebranding, selling 34 out of the 39 lots consigned, but that stunning 250 California Spider did not appear to be among them.

Ferrari will increase production by 30% to 9,000 cars per year

After years of keeping production purposefully limited to guarantee exclusivity under the reins of Luca di Montezemolo, Ferrari is looking to seriously ramp up its numbers in the near future. A filing with the Securities and Exchange Commission indicates the iconic, Italian supercar maker intends to boost volume by 30 percent to reach around 9,000 vehicles annually by 2019, according to CNBC. Because Ferrari is already doing quite well financially, the extra sales would likely offer a serious boost to profits in the early years after its $10-billion initial public offering. Ferrari's filing also mentions growing demand in emerging markets and a larger "spending capacity" among wealthy buyers as reasons for growing the volume, according to CNBC. However, the company's execs intend to watch how the strategy works and ensure that the brand keeps an air of exclusivity. Sergio Marchionne initially promised to keep annual volume around 7,000 supercars last year. However after taking over as the Prancing Horse's chairman, he reportedly started considering pushing the numbers closer to 10,000. With Marchionne potentially becoming Ferrari CEO as well, the company's future is largely in his hands now. Under Marchioness plan, Ferrari plans to launch a new model each year through 2018. The Prancing Horse is reportedly developing a modular, aluminum space frame to underpin most of its future vehicles. The first to get it might be the next-gen California in 2017. Related Video:

The Prancing IPO

Owning a Ferrari is something that a lot of car nuts hope to achieve. If you cringe every time you see some celebrity put massive rims on a 458, or paint an F430 neon purple, then you are the kind of person that appreciates what a Ferrari is. It's not a status symbol that will somehow make everyone love you and think you the most amazing person. Rather it is a medium with which to connect yourself to the history and heritage that exists in Modena. The sights, sounds, and smells of the car are worth more than any "thumbs up" you might get driving down the street. The exclusivity of the brand is one of the mechanisms that helps preserve that absolute care it takes to create a Ferrari. Now I don't own a Ferrari, but I appreciate that the Mr. Enzo Ferrari had a very significant part in molding car culture and motorsports. That tradition was carried on by a lot of people after Enzo himself. During my formative years that person was Luca Di Montezemolo. Every time he stepped in front of the camera in his distinctively Italian suit and shoes, I knew Ferrari was in good hands. Just the attitude he had made me feel safe that this very significant part of car culture was in safe hands. He could be giving an interview in Italian and without understanding a single word (well maybe one word, Ferrari) knew he was going to keep the Ferrari in Ferrari. Enter Sergio Marchionne. Now I am a huge Sergio fan. This guy is not your typical auto exec. His office isn't in the highest part of the tallest tower in Auburn Hills, and he doesn't wear a hand-crafted suit made of million thread count cloth. Not dogging in the man's style (his wardrobe is for sure worth more than mine and most others), but basically he is normal guy that doesn't conform to what might be considered the norm. He is his own man. On top of all that, he is a financial wizard. I was skeptical when he took over the reins at Ferrari only because he seemed to have so much on his plate to begin with. In the end I knew a car-guy, albeit one with a CPA/MBA, was in charge. So now when I heard he wanted to spin off Ferrari, I started trying to guess how long it was going to be before the geniuses of Wall Street started pushing Ferrari to pump volume. I saw a horrible future where there was now some entry-level Ferrari with a turbo-six, and four doors...just so every 30 yr-old analyst could flash their Ferrari key at the bar. Then I started thinking about another thing, the value. What is it worth?