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Ferrari renews partnership with Marlboro [UPDATE]

Formula One and Big Tobacco may have parted ways years ago, but the alliance between Ferrari and Marlboro continues on, apparently as strong as ever. Though neither party has made any official announcement or revealed any details of the arrangement, reports from the motorsport press indicate that the Scuderia and Philip Morris – the tobacco company which owns the Marlboro brand – have signed an extension of their longstanding partnership. Marlboro first arrived in Maranello way back in 1973, ramping up over the years to become its main sponsor by '93. The Italian outfit changed its name to Scuderia Ferrari Marlboro after the tobacco brand parted company with McLaren in '97. After tobacco advertising was ultimately banned in 2006 (at least in Europe), Ferrari was forced to remove the Marlboro branding from its cars, but the name stuck – and so did the logo, in various forms of obscurity and subliminality through 2010. The Marlboro name was dropped from the team's handle in 2011, but that didn't stop the two from renewing their partnership. And now they've reportedly extended again through 2018. Though the deal hardly comes as a surprise (even given the complete lack of discernible public association between the two), we don't doubt that Maurizio Arrivabene – the former Marlboro exec who recently took over the struggling team – had something to do with it. UPDATE: A spokesman for Scuderia Ferrari downplayed the significance of the story, telling Autoblog by correspondence that "the contract is extended through 2018 and details are confidential." UPDATE 2: Philip Morris International responded to our inquiry with the following statement: "Our agreement with Ferrari has been extended beyond 2015, but we are not in a position to provide financial or other details. This partnership provides us with opportunities such as enabling our adult consumers and business partners to experience motor racing through Ferrari factory visits and attending F1 races."

Why newly independent Ferrari may be forced into fuel-efficient cars

The repercussions from Ferrari's pending transition into an independent automaker won't be understood for some time, but one of the biggest consequences could be that the iconic Italian marque will be forced into building more fuel-efficient vehicles.
As Wired points out, while Ferrari built fewer than 7,000 cars in 2013, its status as a public company could trigger pressure from shareholders to build more six-figure supercars and grand tourers. In turn, doing so could lead the company afoul of US Corporate Average Fuel Economy standards, which dictate that any company that sells over 10,000 vehicles needs to maintain a certain fuel economy average across its fleet or risk fines.
With arguably its most popular model, the 458 Italia, hitting just 17 miles per gallon on the highway and its most efficient model, the turbocharged California T, stuck at 18 mpg, Ferrari isn't in a great place to hit the government's mandates (which are somewhat convoluted as Wired explains). The gist of the situation is that Ferrari will either need to continue limiting the number of vehicles it sells each year - a move that's certain to upset shareholders and irk its boss, Sergio Marchionne - or radically improve the fuel economy of its cars at the risk of performance. Rock, meet hard place.

Autoblog Podcast #397

Episode #397 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Seyth Miersma talk about the leadership change at Ferrari, the Mercedes-AMG GT, and we give a report on the Long-Term Garage. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening!
Autoblog Podcast #397:
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