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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Ferrari believes F1 title is still possible

Ferrari believes the changing shape of the Formula 1 championship battle, with points leader Nico Rosberg hitting a difficult patch, means its own title hopes are far from over. Despite more frustrations at the Monaco Grand Prix, where a poor qualifying showing left its drivers unable to fight for the win, both Sebastian Vettel and Kimi Raikkonen remain within striking distance of the leading Mercedes driver. Raikkonen is 45 points behind Rosberg - and only five behind Daniel Ricciardo - while Vettel is just one point further back. With the title momentum appearing to have shifted in recent weeks as Rosberg's winning streak has come to an end, team boss Maurizio Arrivabene believes the story of the championship this year has yet to be settled, as he predicted some 'interesting' times ahead. When asked if he feared the title was slipping away, he said: "No way. You saw Ricciardo here was quite good, and Hamilton is coming back. "So what we have to do is to keep our concentration, to keep focus, concentrate and look forward. This championship is going to be quite interesting I think." Qualifying frustration Arrivabene thinks that key to Ferrari's campaign going forward is in getting to the bottom of what is going wrong with qualifying, as again the team was slower in Q3 than in Q1. "I don't want to find any excuses, but we were not good enough in Barcelona in Q3 and it has happened also here - and we paid the price during the race," added Arrivabene. "It was a heavy price to pay, but I take the lesson that we need to really understand where the problem is. "If you compare Q1, it was more or less similar. Here in Q1 we were 1m14.1s and were slower in Q3. So there is the problem that we have to look for."Related Video: This article by Jonathan Noble originally appeared on Motorsport.com. Image Credit: Motorsport.com Motorsports Ferrari F1 motorsport.com

LaFerrari, meet YouTube. YouTube, LaFerrari

If, for some reason, you feel like we've left anything out of our coverage of the exciting new LaFerrari unveiled today in Geneva, don't fret - Ferrari has us covered. The automaker has graced us with a total of seven videos of its new hybrid supercar today including the original launch video we already showed you this morning.
The six new videos discuss a broad spectrum of topics, such as LaFerrari's overall architecture, carbon fiber chassis and body, driving dynamics and the 160-horsepower HY-KERS (HYbrid Kinetic Energy Recovery System) part of the powertrain. There is also coverage of today's auto show unveiling and, our favorite, a short video showing the car being tested around the Fiorano Circuit plus some bonus footage of past Ferrari supercars like the GTO, F40, F50 and Enzo.
In total, there is almost 30 minutes of video goodness to bring you just about all the information there is to know about LaFerrari, and all seven videos are posted below.