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Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

2015 Japanese Grand Prix is a little Mercedes, a lot of zen

Just one week on from the issues in Singapore Mercedes-AMG Petronas appeared to have solved its clamp problems and everything else. Daniil Kvyat at Infiniti Red Bull Racing took the two Free Practice scalps on Friday, but when it came time for qualifying the front of the grid looked really familiar: Mercedes' Nico Rosberg took his second pole position of the season, Lewis Hamilton next to him in second. Kvyat had a hand in that, too, the Russian getting into a big accident in Q3 when he put two wheels on the grass heading into the hairpin and veered into the tire wall so hard that he flipped. That ended qualifying before a number of drivers had a chance to improve their times, Hamilton among them. That's how Valtteri Bottas got in third for Willliams ahead of Sebastian Vettel fourth for Ferrari. Felipe Massa had the second Williams in fifth, ahead of Kimi Raikkonen in the second Ferrari. Daniel Ricciardo lined up sixth for Infiniti Red Bull Racing, a team we're going to have to enjoy watching for the rest of the season since it might not exist come 2016. Romain Grosjean gave Lotus some good news by getting into eighth, the team so strapped for cash that it couldn't get into its hospitality area, so it held press conferences outside and ate at Bernie Ecclestone's Paddock Club. Sergio Perez took ninth for Sahara Force India, and Kvyat slotted into tenth after not setting a time. The Russsian's race would begin from the pit lane once his mechanics rebuilt his car. It wouldn't be a Formula One start lately without someone at the front having clutch problems. This time it was pole man Rosberg, whose power unit got too hot and put him a few horsepower down on Hamilton through Turns 1 and 2. That's half of how Hamilton took the lead from the lights going out, and the Brit kept it throughout the race. Rosberg, however, said his race was lost when Hamilton pushed him wide through Turn 2, a move Hamilton defended. Rosberg finished almost 19 seconds behind his teammate, a gap that probably isn't fully explained by that opening incident. Hamilton's race was so uneventful that we almost never saw him on camera – that is, we saw him so much less than we usually see him when he's out in front and unpressured that Nikki Lauda said he'd ask Ecclestone why the cameras avoided him. The conspiracy theory holds that FOM was punishing Mercedes for not supplying Red Bull with engines next year.

No electric Ferraris before 2022, says Marchionne

Ferrari is readjusting its electric car timeline. Earlier, the company's chairman Sergio Marchionne had said that an electric Ferrari would be part of its 2018-2022 strategy, but now it seems that the advent of the full-electric era is being pushed into the future. As recently as January's NAIAS show in Detroit, Marchionne stated, "If there's an electric supercar to be built, then Ferrari will be the first." Automotive News reports that Marchionne recalibrated that claim in a company meeting on April 13, saying that a full-electric Ferrari "is not relevant at the moment." If there will be an electric Ferrari, it will be announced after 2022. Earlier than any of that, Marchionne had called an electric Ferrari "an obscene concept," adding, "You would have to shoot me first." It is likelier that Ferrari will keep gasoline engines as part of all its models for now, even if they get boosted by hybrid technology. Marchionne said Ferrari is debating which of its production models will be electrified in the future; earlier in Detroit, he had said that the company's first series production hybrid will debut at the Frankfurt motor show in fall of 2019. There have been limited-edition hybrid Ferraris already, the LaFerrari and its topless Aperta version. Related Video: Image Credit: Autoblog Quebec Rumormill Ferrari Electric Hybrid Supercars Sergio Marchionne ferrari hybrid electric ferrari