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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Race Recap: 2015 Hungarian Grand Prix is Magyar for 'What a race!'

Every driver on the Formula 1 grid dreams of taking home the silverware, but only one driver each year can do it. Barring disaster in 2015 it looks like it's going to be Lewis Hamilton. The Brit has been so dominating at the front of the grid on Saturday, we can't see how he'll miss out on winning the second annual FIA Pole Position Trophy. That's the accolade introduced last season in another manufactured attempt to give drivers something to work for on Saturday, since the FIA felt leading into the first corner didn't have the pull it used to. Hamilton took his ninth pole of the season in Hungary for Mercedes-AMG Petronas with a crushing lap that put him almost six tenths ahead of his teammate Nico Rosberg in second. All Hamilton needs is one more spot at the top of the grid this season, and he's the Pole Position trophy winner. Thrilling stuff. Behind Rosberg the gaps stayed smaller, Sebastian Vettel in the Ferrari a little more than a tenth behind Rosberg, Daniel Ricciardo in the Infiniti Red Bull Racing less than four one-hundredths behind Vettel. We feel almost as vexed watching Kimi Raikkonen as he feels driving – he's finally got a good Ferrari, now he can't get a good weekend. The front wing broke on his car in Free Practice 1, then a water leak in Free Practice 3 robbed him of setup time on the soft tire. He lines up in fifth about two tenths behind Ricciardo. The slow, tight Hungaroring didn't agree with the Williams chassis, Valtteri Bottas the first of the Grove team drivers in sixth, his teammate Felipe Massa two places back. Between them is Daniil Kvyat in the second Red Bull in seventh. Teenager Max Verstappen put in a good showing in the Toro Rosso to grab ninth, while Romain Grosjean in a wriggling, squishy, sliding Lotus classified his appearance in Q3 at all as "a miracle." As for the race that followed, we don't expect to see another like it for a long time – it was the real thrilling stuff, one shock after another. The drama began after the first parade lap, when Felipe Massa lined up out of position and the start was aborted. The drivers did another parade lap, then lined up with everyone in place. Mercedes got swamped as soon as the lights went out. Vettel ran around both of them and led the race into the first turn, Raikkonen had come from fifth to third by Turn 1, then got the inside line on Rosberg through Turn 2 to take second place.

Meet the man who sold his Ferrari 250 GTO for a record $48 million

We all took notice back in August when a 1962 Ferrari 250 GTO sold at RM Sotheby's in Monterey, bringing a record price for a car at auction: $48.4 million. The man who benefited — both from the proceeds and from his 18 years owning one of the rarest, most desirable cars in the world, chatted recently with Seattle Times columnist Nicole Brodeur about what it was like to say goodbye to such a beautiful machine — and how he's able to console himself with a serious collection of other fine cars. Despite the car, the third of 36, being "one of the most significant Ferraris ever built, bar none," in Sotheby's words, Brodeur says Whitten regularly toodled around in it in Redmond, Wash. — to lunch, on errands, to car shows — Redmond being a place where you do see an awful lot of incredible daily drivers streaming into the Microsoft campus. Whitten, now chairman of Numerix, a financial software company, was one of Microsoft's earliest employees, hired in 1979 by the late Paul Allen himself. He describes what it was like to be sitting on the front row at Monterey when the gavel came down. Even for a multimillionaire, multimillions being thrown around by three bidders for a single car is "very hard to fathom," he told CNBC. "But you're in a space where you have car collectors, and Ferraris are the most collectible car, and the GTO is the pinnacle Ferrari." "I miss it a little bit," Whitten says. But the world is full of wonderful cars, and an awful lot of them are tucked away in his warehouse. Plus, Whitten spent more than $2 million on the same night the GTO sold, picking up another Ferrari and three vintage Jaguars, including a 1967 E-Type as a birthday present for his wife, Michelle. In the column, he reflects on his beginnings as a driver — as an 11-year-old wheelman helping his brother deliver newspapers in their parents' station wagon. And on being a broke mathematics doctorate whose first car was a Dodge Dart. And on the beginnings of his collection when the Microsoft millions kicked in; on purchasing a 1935 ERA 1.5L Grand Prix racer from a Thai princess; and that time he hit 174 mph on an airport runway. Here's the column, if you'd like to learn more about a guy who sounds like he's had a pretty great life. And below are two videos put out by Sotheby's ahead of the auction. In the first, Whitten drives the Ferrari, talks about his love of cars — and you get a glimpse of his collection. The second video describes the car's considerable provenance.