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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

F1's Vettel leads, Verstappen and Grosjean crash at Silverstone

SILVERSTONE, England — Ferrari's Sebastian Vettel pushed Formula One title rival and home race favorite Lewis Hamilton off the top of the British Grand Prix practice timesheets on Friday while Max Verstappen crashed. Hamilton, winner for the past four years at Silverstone, had started the day by leading a Mercedes one-two in the sunny opening session. Vettel, who leads the Briton by a point in the championship after nine races, put in a lap of 1 minute 27.552 seconds in the afternoon to end the session 0.187 faster than his fellow-four-times world champion. That was still slower than Hamilton's morning time of 1:27.487, however, with Vettel third then and half a second slower. Hamilton's Finnish teammate Valtteri Bottas, with a new engine in his car after last weekend's mechanical retirement in Austria, was second and third fastest respectively in the two sessions. Australian Daniel Ricciardo and Kimi Raikkonen traded fourth and fifth places while Max Verstappen, winner in Austria for Red Bull, was sixth in the morning but crashed after lunch without setting a time. The 20-year-old Dutchman had ended the first session early after he was told to stop the car. Haas's Romain Grosjean had a heavy crash at the fast first corner, slamming into the tire barriers after failing to close the drag reduction system (DRS), in the morning and did not take part in practice two. "The car is destroyed," the Frenchman, who was unhurt in the impact, said over the radio. "I'm very, very sorry guys. I think it was the bump. I missed the (DRS) button." Team boss Guenther Steiner said the team needed to rebuild the chassis. Grosjean's team mate Kevin Magnussen and McLaren's Fernando Alonso were called to see stewards for a "potentially dangerous maneuver" after an incident between them early on but stewards ruled there was no further action needed. "Magnussen tried to hit me two times - in one and three," Alonso reported over the radio. "Very dangerous."Reporting by Alan BaldwinRelated Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Reuters Motorsports Ferrari Mercedes-Benz Racing Vehicles F1 Lewis Hamilton Sebastian Vettel Kimi Raikkonen silverstone Max Verstappen british grand prix Romain Grosjean

Valet gives Ferrari 458 keys to wrong Florida man

A Florida man is suing a resort and valet company after a valet attendant gave the keys to his yellow 2014 Ferrari 458 Spider to the wrong man, who then took it on a joyride in what police believe was an attempt to impress a woman. Because of course it was. The mishap dates back to July 2017 at the Vinoy Renaissance St. Petersburg Resort & Golf Club. According to the Tampa Bay Times, the valet attendant told police things got very busy, and that at some point, a man, identified as Levi Miles, then 28, asked for keys to the Ferrari. He was accompanied by a woman, identified as Chloe Rimmer, 24. In the police report, the man "seemed to be impatient" and was "demanding," the Times reports. He told the valet the ticket was inside the car and that he would bring it back. Instead, the valet told police the two sat in the Ferrari for "quite a while." Figuring he wasn't getting a tip, he stopped paying attention, and the couple eventually drove off. Police soon pulled them over as they prepared to get on a freeway ramp because the taillights weren't working. Police also said the driver appeared to be having "difficulty" driving the car. So basically, had he known how to turn on the lights and was capable of driving the thing (admittedly, Ferraris can be tricky), this plan totally would've worked. For a bit longer at least. Then again, the police also found about 2 grams of cocaine on the center console so that might've had something to do with the driveability issues. Police eventually arrested Miles and Rimmer. He had told the officer he was a Marine driving his father's car. He denied knowing about the drugs. He reportedly acknowledged trying to distract the valet attendant from demanding the valet ticket and said he knew the car wasn't his. "Miles stated the vehicle and keys were given to him by (the) valet," the report reads, "so technically he did not steal the vehicle." Miles faces charges of grand theft of more than $100,000, possession of cocaine and habitually driving with a suspended or revoked license. Rimmer was charged with possession of marijuana after police found a gram of it in her purse.