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Jay Leno's first time behind the wheel of the F40 is a magical moment

Jay Leno has a vast collection of cars and thanks to his connections gets to drive other incredible machines. But Leno has never experienced the raw, visceral feel of a Ferrari F40, until now. It doesn't take long for him to call it the best Ferrari he's ever driven and to claim that it's one of the most exciting cars to drive. The 1990 F40 belongs to Ferrari collector and jeweler David Lee. The vehicle, like the rest of Lee's collection, is immaculate. Lee isn't a stranger to Jay Leno's Garage and has let Leno experience his other Ferraris in the past. But the F40, in all of its turbocharged fury, is Leno's favorite Prancing Horse. As Leno claims, the F40 is a visceral, raw machine that caters to those that enjoy driving. There are no driver aids to help put down the 2.9-liter twin-turbocharged V8's power and nothing in the way to dilute the driving experience. Leno even goes as far as claiming the F40 is Italy's version of the AC Cobra, which is high praise from a person that isn't a huge fan of the brand. Leno clearly caught the Ferrari bug. All it took was a drive in the iconic F40. Related Video: Image Credit: Jay Leno's Garage / YouTube Celebrities Ferrari Coupe Lightweight Vehicles Performance Supercars Classics Videos Jay Lenos Garage ferrari f40

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Weekly Recap: Ferrari plans to gradually increase production by 2019

Ferrari has long been known for the exclusivity of its performance machines. It's on a different level than Porsche, BMW, and Mercedes. But as it transitions to a new era of independence from Fiat Chrysler, Ferrari is going to get a little less exclusive. It's by design, and it means a subtle, slow ramp-up of production – a move Ferrari believes will ensure its future by meeting growing demand in new markets. The strategy was detailed in SEC documents filed this month as part of the company's pending stock offering. The files reveal Ferrari will gradually increase shipments to about 9,000 units per year by 2019. This is a reversal of Ferrari's 2013 plans to cap production at 7,000 cars annually, which it hit on the nose that year. Ferrari shipments inched up to 7,255 in 2014, though that's down from 2012's record tally of 7,405. Ferrari is a vastly different operation than it was in 2013. Longtime chairman Luca di Montezemolo stepped down last fall, and FCA chief executive Sergio Marchionne has been overseeing the company since then. Its IPO has attracted high levels of attention from enthusiasts and investors. As expected, demand has reportedly outstripped the availability of the stock, which has an estimated offering price of $48 to $52 a share. Speaking of more Ferraris, the company revealed a limited-edition model this week called the F12tdf (shown above). Based on the F12 Berlinetta, the car is a salute to the Tour de France endurance auto race that Ferrari dominated in the 1950s and '60s. The V12 engine's output increases to 769 horsepower, while weight is cut by 243 pounds – allowing for a sprint to 60 mph in 2.9 seconds. Dramatic carbon-fiber elements and a radical redesign of the body panels give the F12 a more dramatic look. It will be limited to 799 units over the life of the car. If this is how Ferrari is increasing production, we're more than okay with the company's new strategy. OTHER NEWS & NOTES Tesla software unlocks Autopilot features Tesla released the latest version of its software for the Model S this week, which allows the all-electric sedan to drive in a semi-autonomous state called Autopilot. Tesla Version 7.0 enables the Model S to maintain lane position, change lanes by touching the turn signal, and manage the car's speed using an advanced, traffic-sensing cruise control. It also has a parallel parking feature, which searches for open spots and then parks your Tesla.