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The Prancing IPO

Owning a Ferrari is something that a lot of car nuts hope to achieve. If you cringe every time you see some celebrity put massive rims on a 458, or paint an F430 neon purple, then you are the kind of person that appreciates what a Ferrari is. It's not a status symbol that will somehow make everyone love you and think you the most amazing person. Rather it is a medium with which to connect yourself to the history and heritage that exists in Modena. The sights, sounds, and smells of the car are worth more than any "thumbs up" you might get driving down the street. The exclusivity of the brand is one of the mechanisms that helps preserve that absolute care it takes to create a Ferrari. Now I don't own a Ferrari, but I appreciate that the Mr. Enzo Ferrari had a very significant part in molding car culture and motorsports. That tradition was carried on by a lot of people after Enzo himself. During my formative years that person was Luca Di Montezemolo. Every time he stepped in front of the camera in his distinctively Italian suit and shoes, I knew Ferrari was in good hands. Just the attitude he had made me feel safe that this very significant part of car culture was in safe hands. He could be giving an interview in Italian and without understanding a single word (well maybe one word, Ferrari) knew he was going to keep the Ferrari in Ferrari. Enter Sergio Marchionne. Now I am a huge Sergio fan. This guy is not your typical auto exec. His office isn't in the highest part of the tallest tower in Auburn Hills, and he doesn't wear a hand-crafted suit made of million thread count cloth. Not dogging in the man's style (his wardrobe is for sure worth more than mine and most others), but basically he is normal guy that doesn't conform to what might be considered the norm. He is his own man. On top of all that, he is a financial wizard. I was skeptical when he took over the reins at Ferrari only because he seemed to have so much on his plate to begin with. In the end I knew a car-guy, albeit one with a CPA/MBA, was in charge. So now when I heard he wanted to spin off Ferrari, I started trying to guess how long it was going to be before the geniuses of Wall Street started pushing Ferrari to pump volume. I saw a horrible future where there was now some entry-level Ferrari with a turbo-six, and four doors...just so every 30 yr-old analyst could flash their Ferrari key at the bar. Then I started thinking about another thing, the value. What is it worth?

This Ferrari Superamerica Aerodinamico can be yours for $3 million

Introduced at the 1959 Turin Motor Show, the 400 Superamerica represented the finest and fastest grand tourer Ferrari had ever made. The Colombo-designed 3.0-liter V12 engine from the 250 GT was bored out to 4.0 liters, the drum brakes from the previous 410 Superamerica were replaced by disc brakes at all four corners, and the four-speed manual fitted with overdrive. The original convertible was followed by a svelte Aerodinamico coupe at the same show a year later, which was in turn succeeded by the longer version you see here. This was the first such long-wheelbase model Ferrari built, and was displayed at both the Earls Court Motor Show and Chicago Auto Show in 1962. It was one of only 18 made, of which 14 featured the highly desirable covered headlights. Chassis number 3931 SA was done up in silver with a black interior, has traded hands over the years between owners in the United States, Japan, and Europe. It is now consigned to RM Sotheby's for its upcoming sale in Paris on February 3, where the auction house expects it to as much as $3.6 million. The same auctioneers sold another such long-wheelbase Superamerica Aerodinamico for $2.86 million in Texas this past May, where it also sold a short-wheelbase convertible for a record $7.6 million. Sports Car Market also records that Gooding & Company sold an earlier short-wheelbase coupe for over $4 million in Scottsdale last January. Paris 3 February 2016 1962 Ferrari 400 Superamerica LWB Coupe Aerodinamico by Pininfarina - Chassis no. 3931 SA - Engine no. 3931 340 bhp, 3,967 cc SOHC V-12 engine with three Weber 40 DCZ 6 carburettors, four-speed manual transmission with overdrive, independent front suspension with unequal-length A-arms and coil springs, live rear axle with semi-elliptical leaf springs and parallel trailing arms, and four-wheel hydraulic disc brakes. Wheelbase: 2,600 mm - 1962 Earls Court and Chicago Motor Show car - The first of only 18 second-series long-wheelbase examples - Previously of the renowned Yoshiho Matsuda Collection - Beautifully presented in its original colour combination of Grigio Argento over Nero - Matching-numbers example; a grand touring Ferrari par excellence THE 400 SUPERAMERICA AERODINAMICO By the 1950s, Ferrari had established itself not only as a world-class manufacturer of sports racing cars but also as a manufacturer of the world's best grand touring cars for the road.

UK collector pays $800k for license plate '25 O'

You can't get a vanity license plate in the UK, but Brits have proven their willingness time and time again to part with huge amounts of cash in order to get a particularly desirable number to put on the front and back of their high-priced machinery. This time, a Ferrari collector paid over $800,000 for the license plate "25 O." The princely sum of GBP518,000 – equivalent to over $814k at today's rates – was paid by John Collins, owner of classic car broker Talacrest. Collins reportedly intends to put it on his Ferrari 250 GT SWB. What's more is that he had just paid another GBP130,320 ($205k) for the license plate "250 L" that he plans to put on his 1964 Ferrari 250 GT Lusso, the long-wheelbase touring version of the same vehicle. The winning bids were placed at an auction held by the UK's Driver and Vehicle Licensing Agency – the 150th such auction held by the government office, marking its 25th anniversary. The "25 O" plate broke the event's previous record of GBP357,000 ($560k), paid in March 2009 for plate number "1 D." In 2008 noted tuner Afzal Kahn bought the license plate "F1" for GBP440,000, which is less than what Collins paid for "25 O" but different exchange rates worked that out to $870k at the time. Kahn was said to have turned down a $9 million offer for that plate last year. DVLA PERSONALISED REGISTRATIONS SETS A NEW BRITISH RECORD AS 25 O SELLS FOR GBP500,000 DVLA Personalised Registrations has set a new British record for a personalised registration sold by the Agency after 25 O was bought for more than GBP500,000. Incredibly, John Collins, who, as owner of Talacrest, is regarded as one of the world's leading collectors and dealers of classic Ferraris, bought 25 O for GBP518,000 less than three hours after successfully buying 250 L for a staggering GBP130,320. Both sums include fees and take the total amount paid by the businessman to GBP648,320. Both are among the 1,600 registrations being auctioned by the Agency as part of its 25th Anniversary three-day auction – and also 150th live sale – currently being held at The Vale Resort near Cardiff. Both registrations will be placed on two of the world's most exclusive cars; 250 L will head onto a rare 1964 Ferrari Lusso, while 25 O will sit on the Ferrari 250 SWB once owned by the rock singer Eric Clapton.