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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

New BBC Top Gear season is off to a great start

The past few years have been very demanding for Top Gear fans. The Jeremy Clarkson Top Gear got too big for itself, and the core quality of the series degraded as stunts and jokes gradually became more and more stale. Things came to a head with the Fracasgate, with Clarkson punching a producer in a very nice hotel in Yorkshire with a very nice brass plaque commemorating "The End of Clarkson's BBC Career". Fast forward to a year ago, when the BBC produced a new series of Top Gear, with famed breakfast show person and shouting enthusiast Chris Evans hosting. Laden with personnel and curiously lacking any direction, the first new season collapsed onto itself with Evans eventually quitting the entire shindig. After that, viewers received a new, Amazon-produced Clarkson-Hammond-May series called The Grand Tour, which was often brilliant and just as often hampered by writing as hackneyed as the last Clarkson years of Top Gear. Now the slate is clean. Evans is gone. The first Grand Tour season has aired. The BBC has had a good long time to re-evaluate its strategy. And the first episode of this season's Top Gear has aired in the UK - and will air March 12 on BBC America. Your first extended look at all new #TopGear, coming 5 March. See you there pic.twitter.com/lYoYOtrWxR — Top Gear (@BBC_TopGear) February 23, 2017 What an improvement! It seems like the producers have taken an ax to everything not strictly necessary for making a great car show, and they've left what is absolutely crucial. There are the three car guys, Matt LeBlanc, Chris Harris and Rory Reid. There is a new studio. There is a new track car. There is a celebrity, but it's not painful to watch. There are easy jokes, there are car jokes, there are Ronin jokes. Ronin jokes! It's as if Harris, by dissecting continuity errors in the 1998 film's BMW chase, is reaching out to us fans, saying he's one of us, and he did notice the wrong wheels when the black BMW falls from the bridge. (Other mistakes are wrong-colored tach needles, for instance.) The first car film is a quality Ferrari FXX K piece, with Harris enjoying one of the 40 built track-day specials on the bankings of Daytona. It's remarkable it was Harris who was allowed to drive the exclusive Ferrari, as the first "outsider" (in his words) to drive one; years ago Harris was one of the most vocal critics of Ferrari's practices, resulting in him getting banned from driving press Ferraris. But then again, this is a customer car.

Ferrari return to Le Mans looking more likely?

Statements made by Ferrari president Luca di Montezemolo may indicate that the Italian brand could return to a form of racing it's been absent from for 40 years - prototype racing. That's right, LMP1 could see a factory Ferrari team for the first time since 1973, if a report from ESPN F1 is to be believed.
"We have won with the 458 GTE, but I also quite like the idea of racing at Le Mans in the highest category: who knows, maybe one day we can return and win, say thanks and come home," Montezemolo said. "Maybe we should give it some consideration..."
These seemingly idle, off-hand comments might not hold much water, were rumors about Ferrari's return to prototype racing not swirling as recently as August. There's also the fact that the upcoming, 1.6-liter, turbocharged V6 being used for Formula One complies with the Automobile Club de l'Ouest's own LMP1 regulations, according to ESPN. Finally, Ferrari returning to Le Mans might also explain this video of a camouflaged Ferrari LaFerrari testing a new turbocharged engine, which we showed you a few weeks back. There's a fair chance that what we're actually seeing in that video are the early stages of a new Ferrari prototype testing.