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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari planning sleeker FF coupe?

There are a lot of things you could call the Ferrari FF. Innovative, advanced, pioneering, ponderous... beautiful may not be one of them, though. Because while it does pack Ferrari's first all-wheel drive system, it doesn't pack it into a very pretty shape, alternately described as a chopped shooting brake or stretched hatchback. Word has it, though, that Ferrari is working on a solution.
That solution, according to Car and Driver, would be to chop it down into an FF coupe. Apparently separate from the SP FFX project that ultimately emerged as a one-off, this rebody could potentially solve the FF's stylistic shortcomings and attract more buyers, while retaining the 6.3-liter V12 engine that drives 651 prancing horses to all four wheels. But here's where it gets tricky: if Ferrari simply sloped the roofline and got rid of the rear seats, the finished product would end up precariously close to the F12 Berlinetta, albeit with an extra set of driven wheels.
We'd sooner guess that Maranello would lengthen the form slightly to keep the rear seats, add a trunk and give it a more graceful profile, though the elongated form of the preceding 612 Scaglietti strikes us as what Ferrari was trying to get away from with the FF in the first place. And guessing is as good as we've got at this point, as our attempts to get more from Ferrari PR resulted in a sad (if predictable) "no comment."

Are you the Enzo-succeeding Ferrari F150?

We've brought you no end of spy shots and rumors surrounding the new Ferrari hypercar, often referred to as F150, that is destined to succeed the Enzo as the Italian maker's top offering. Now, one new and highly speculative rendering has come to light whose origins are interesting, even if the final product is still pretty much a stab in the dark.
The rendering you see here was created by an organization called goldRush Rally, which published the image on its Facebook page. The claim is that this rendering was based on a "snapshot of a plaque with a sketch of the new supercar." We certainly won't speculate as to what kind of "presentation" a luxury-rally throwing company like gRR would be invited to - to say nothing of why there was a plaque bearing the image of a supercar that has been so well cordoned off from public eyes - but we'll roll with it because we love the internet.
Even if the story is completely true (big if), we're fairly certain the details of the rendering miss in some places relative to the real deal car. The front wheel wells, for instance, seem comically thin around the top, and hold wheels that are way out of proportion with the spy shots and videos we've seen so far. More promising, however, is the detailing of the door and sill of the F150 - portions of the car that have consistently been covered in spy shots.