Black Serviced Auto Targa Gts Manuals 2 Keys on 2040-cars

Auto blog

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Winningest Ferrari ever feted by Petrolicious

When Petrolicious showed its video starring the legendary Ferrari 250 GTO, we weren't sure it could be topped. Now, barely two weeks later, it has. Somehow, the video crew of one of our favorite YouTube series has gotten its mitts on one of the rarest, winningest, and most unique Ferraris to ever rove the planet.
This is a 1957 Ferrari 625/250 TRC, a customized stunner originally owned by Ferrari importer John Von Neumann that won a number of races across the country during its heyday. There's a lot more to this car than its wins at the Grand Prix of Mexico, Laguna Seca, Riverside and Pomona (and others), though.
See, this car was originally bought by Von Neumann alongside a second 625/250 TRC. Both cars were already rarities, sporting a 2.5-liter four-cylinder race engine sourced from Ferrari's Le Mans efforts. Von Neumann took things a step further, acquiring a 3.0-liter V12, which was then shoehorned into the sleek TRC's body. Yes, wee little Ferrari with a big ol' engine. It's a hot rod, and is one of the best looking, best sounding cars we've ever seen.

Aston Martin may soon follow Ferrari with a London IPO

Aston Martin may soon be following Ferrari's lead, as Automotive News reports that people within the British automaker say it may soon consider an initial public offering. If it happens Aston Martin will likely list in London, not New York like Ferrari. While some in the industry were initially wary of Ferrari's move, the company is doing better than ever, with shares rising 62 percent since its IPO in 2015. An IPO could be a huge plus for Aston Martin. The company is looking to boost both sales and profit. Ferrari and Aston Martin sell similar vehicles at similar price points, but Ferrari has a much wider audience, even if most of those fans will never even sit inside one of its cars. That would likely be a big sticking point in estimating Aston Martin's value. It also moves half as many units as Ferrari per year. Aston Martin does have a new crossover on the horizon. Like Porsche, a crossover has the potential to more than double the automaker's sales. Even without it, fourth quarter profits in 2016 notably increased, fueled by solid sales of the new DB11. The IPO won't happen until sometime next year. The company wants to wait on a full 2017 earnings report. Related Video: News Source: Aston Martin Earnings/Financials Rumormill Aston Martin Ferrari stock