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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Seeing Red: 70 Years of Ferrari at the Petersen Museum

When the Petersen Automotive Museum completed its extensive 14-month renovation and reopened its doors in December of 2015, automotive enthusiasts were treated to a refreshed 95,000 square feet of exhibit space boasting 25 separate galleries. At the time of opening our favorite of those was the Precious Metal exhibit in the Bruce Meyer Family Gallery, featuring some of the world's most desirable cars all painted in silver. While we're sad the Precious Metal exhibit is no more, the gallery is now filled with something perhaps even better - an exhibit celebrating the 70th anniversary of Ferrari called "Seeing Red". The theme of a single color has been maintained (red, of course), and the gallery features eleven of the most significant road and race cars built by the Prancing Horse in the last seven decades. Leading the herd is a stunning 1963 Ferrari 250 GTO, one of just 39 built and widely considered to be one of if not the most desirable collector car in the world. The last one that sold at auction brought a record $38 million. Following up the 250 GTO is an achingly gorgeous 1958 250 Testa Rossa and then a 1965 250 LM that won Le Mans outright in 1965. A Mille Miglia winner, a 1949 166 MM Barchetta, is also on display. Perhaps the most historically significant car in the collection, however, is a 1947 Ferrari 125 S. Although this particular vehicle's history is difficult to trace, with many early race cars being wrecked, cut up, or combined with other cars, many believe this example, chassis 010I, to be the very first car to carry the Ferrari badge. Not surprisingly, the 125 S was a successful race car, winning six of the thirteen races in which it competed. The rest of the gallery is a celebration of belle macchine, which includes a 1955 Ferrari 857 Sport, a 1958 Ferrari 250 GT California Spyder SWB, Michael Schumacher's 2006 Ferrari 248 F1, a 1976 Ferrari 312 T2 driven by Niki Lauda to victory at the Monaco Grand Prix, and a 2014 Ferrari LaFerrari. "We're so thrilled to bring some of the world's most beautiful Ferraris to the Petersen," said Bruce Meyer, founding chairman of the Petersen's Board of Directors. "Seeing that Rosso Corsa paint and the beautiful curves of the body work is always enough to make your heart skip a beat.

Maserati Levante could get a V8 to battle the Cayenne Turbo

Maserati's new Levante crossover is based on the platform shared by the Ghibli and Quattroporte sedans. The Quattroporte's top engine is a 523-horsepower, twin-turbo 3.8-liter V8. When asked if that engine would fit in the Levante, a Maserati engineer gave the answer we were hoping to hear almost immediately. "Yes, it fits, and we have a prototype already," said Davide Danesin, the head of Maserati vehicle programs. The Levante will launch with two models, both of which use the 3.0-liter twin-turbo V6 that Ferrari builds for Maserati, but in two different tunes. The first generation of the V6 launched in the Ghibli and Quattroporte. While the V8 is only currently used in the rear-drive Quattroporte GTS, Danesin assures us that packaging the V8 and an all-wheel-drive system works. There is that prototype, after all. The fact that Danesin volunteered that a V8 prototype exists leads us to believe it's being very seriously considered, since manufacturers reluctantly acknowledge that there will even be a future, let alone one that will bring new, as-yet-unannounced products. Maserati officials caution that it may be tough to make a case for such a vehicle, however, as the over-500-hp SUV segment is pretty small, at about 12,000 units per year by their estimates. It's also relatively crowded, with the logical bogeys being the Porsche Cayenne Turbo (520 hp) and Turbo S (570 hp) and the Range Rover Sport SVR (550 hp). None of them will touch the Levante's upcoming American cousin, the Hellcat-powered Jeep Grand Cherokee Trackhawk, but that's cool. View 21 Photos We'd guess that the yay/nay on a V8 Levante will hinge on the overall popularity of the new model as well as the mix of 345-hp Levante versus 424-hp Levante S models once customers start ordering. Which is to say, if you think you'll want a V8 Levante eventually, get out there and buy a few Levante S models when they hit dealers this October. In other Maserati powertrain news, we're told the second-generation V6, which makes 20 more horsepower in its angriest tune and debuts in the Levante, will show up in the Ghibli and Quattroporte "soon." We'd peg that at mid-cycle refresh time, which should be in a year or so. The second-gen V6 gets its extra power from re-profiled camshafts, some redesign work on the heads, and other tweaks, likely in software. Oh, and for more on the first Maserati crossover and that updated engine, watch for our first drive of the twin-turbo V6 Levante very soon.