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Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?

In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari LaFerrari is so nice, we say it twice [w/poll]

Forget about the F70, the F150 and the F150th Italia - this is the Ferrari LaFerrari. Earlier this morning we got our first official look at the successor to the Enzo throne, but now we bring you live shots of the LaFerrari straight from the Geneva Motor Show floor.
There is nothing about this car that isn't impressive - from its 949-horsepower hybrid powertrain returning breakneck acceleration to the aggressively curvaceous body creating a new evolution of design for the storied automaker. The best part of the LaFerrari's design is that there is no single focal point, but one of the more interesting elements of the car is its canopy-like cover protecting the occupants. Every detail of the car has been perfectly sculpted into the carbon fiber body creating an appearance that is probably only outdone by the car's overall performance, which Ferrari promises will include a top speed more than 217 miles per hour and a 0-62 mph time of under three seconds. Ferrari says the LaFerrari will be its fastest street car ever.
While it's hard to make criticisms about of the LaFerrari, there will undoubtedly be many regarding the car's name, but with a design and performance numbers like this, we're sure this car could've been called the Ferrari LaBradoodle and all 499 examples of the hybrid supercar would've been snatched up just the same. After checking out the details posted in a press release below, let us know if you think the Ferrari LaFerrari is a worthy successor to past Maranello supercars like the F40, F50 and Enzo.