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Ferrari 488 Pista Spider drops its top in the sun at Pebble Beach

Ferrari, as Ferrari does, has been moving fast. In the space of just five months, we were introduced to the new Ferrari 488 Pista at the Geneva Motor Show, had the chance to drive a Pista prototype and then a production version of the $345,300 supercar, and finally we were tantalized by the mere-mortals-can't-have it Pista Piloti Ferrari. Now Ferrari has its latest Special Series variant at Pebble Beach, the Ferrari 488 Pista Spider concept. Ferrari says it is the 50th convertible in company history and has the lowest weight-power ratio yet in a droptop at 1.92 kg/cv (or about 4.22 pounds per horsepower). That equation is helped in no small part by 710 horsepower, driving a car with a dry weight of just 3,036 pounds — it's that slight if you've checked all the boxes for lightweighting options, that is. That's about 200 pounds more than the coupe, but Ferrari says this car still does 0-to-62 in 2.85 seconds and has the same 211 mph top speed. Ferrari says it maintained the aerodynamics of the coupe, and the convertible also shares the coupe's lightweighting from gobs of carbon fiber and simplification. The driver's door handle is a mere strap. This species of Spider can be identified by a central stripe down its back, which, Ferrari says in its announcement, "recalls the movement of the airflow and exalts the lines of the car." The blue stripes over a white body also happen to be traditional racing colors of the United States, another nod to the car's debut site and America's love of convertibles. Assisting the car's at-the-limits driving dynamics is a new lateral control system called the Ferrari Dynamic Enhancer. The Spider has 20-inch diamond-finish alloy wheels with berlinetta rims, though you can opt for one-piece carbon-fiber wheels offering a 20 percent weight reduction. No mention of whether the 488 Pista Spider will enter production, but Ferrari notes the popularity of its droptops in the U.S., so we're going to assume it's happening. And if Lamborghini can do a droptop version of its hardcore Huracan Performante, why shouldn't Ferrari with the Pista? Related Video: Featured Gallery Ferrari 488 Pista Spider at Pebble Beach View 16 Photos Related Gallery Ferrari 488 Pista Spider Image Credit: Ferrari Design/Style Ferrari Convertible Performance Supercars Pebble Beach

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Christopher Ward chrono has actual metal from a Ferrari 250 GTO

We've seen watchmakers use all sorts of methods to make their timepieces more attractive to automotive enthusiasts, from carbon-fiber dials and titanium cases to the logos of partnering automakers and racing series. Some have even designed all-new watches to go with a specific make or model. But Christopher Ward has taken things a step further with its latest chronograph.
The new Christopher Ward C70 3527 GT chronometer eschews all the usual gimmicks and goes for a more interesting one: it actually includes in its construction metal taken from the restoration of a Ferrari 250 GTO - namely chassis number 3527 GT that belongs to one Irvine Laidlaw, a Scottish nobleman and one of the wealthiest individuals in the UK.
When Baron Laidlaw bought his GTO in 2005, he sent it in for a thorough restoration that involved replacing some corroded and damaged exterior body panels. The discarded metal was acquired by TMB Artmetal, which specializes in that sort of thing, and partnered with Christopher Ward to create this limited-edition timepiece. The metal was used to make the back plate on which the number 6 - in homage to 3527's iconic 6 GTO license plate - is etched by laser and placed under museum-grade sapphire crystal.