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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Hugh Jackman will play Enzo Ferrari in upcoming biopic

Following the success of his latest film, Logan, it seems Wolverine actor Hugh Jackman already has a new gig lined up. According to Deadline, Jackman has accepted the role of Enzo Ferrari for a biopic manned by Michael Mann. Interestingly, this is the second actor with a major superhero role under his belt to be asked to play Ferrari. Christian Bale, who played Batman in the Christopher Nolan trilogy, was originally chosen for the part, but he quit when he felt he couldn't gain the necessary weight before filming began. To us, casting a famous Aussie as a man as synonymous with Italy as Pavarotti is a bit odd. But if Sean Connery, a Scottish man, can play a Russian submarine commander in Hunt for Red October, then Jackman shouldn't have much issue. Jackman won't be alone in playing the Ferrari role either. Another biopic about the racing driver and sports car builder is in the works from a different studio. That film will feature Robert De Niro as Ferrari, which seems like a match made in heaven. However, the subjects of each film are a bit different. The Jackman film focuses only on an early part of Enzo Ferrari's career, specifically the year of 1957. The de Niro flick will take a broader look at Ferrari's life from the 1940s until his death in the late '80s. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Race Recap: 2014 Russian Grand Prix is like Valencia, but in Russian

The Sochi International Street Circuit used to host the Russian Formula One Grand Prix has a few things in common with the Valencia Street Circuit that was used to host the European Grand Prix. Both are built among existing infrastructure used for other events, both contain long, narrow stretches run between concrete walls and chain link fencing, and both are, shall we say, not exactly exciting.
We wouldn't know that after qualifying, though, when Lewis Hamilton in the Mercedes AMG Petronas finally put in a mistake-free Saturday to line up first on the grid, ahead of teammate Nico Rosberg in second. Valtteri Bottas got his Williams closer than anyone expected, blistering the first two sectors but falling apart in the third and ending up third on the grid. Behind him, Jenson Button impressed in the McLaren in fourth, Daniil Kvyat even more impressive in the Toro Rosso, taking fifth in front of his home crowd. Kevin Magnussen put the second McLaren in sixth, Daniel Ricciardo was the first Infiniti Red Bull Racing in seventh ahead of a Ferrari duo who knew they'd have a hard time, Fernando Alonso in eighth and Kimi Räikkönen in ninth. Jean-Eric Vergne made sure to keep himself in the news with tenth position.
When the lights went out, the most exciting events of the entire race happened in just sixty meters of the braking zone going into Turn 2.