1995 Ferrari 348 Spider,red,sharp,look Low Rerserve on 2040-cars

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Beautiful Ferrari 250 California poised to break hearts, records

If you think buying a new Ferrari is expensive, just look at the prices collectors pay at auction for some of the brand's most desirable classics. The figures regularly delve well into eight figures. As in, tens of millions of dollars. One of the most sought-after is the Ferrari 250 GT SWB California Spider, and the one you see here looks poised to raise the bar yet again. One of only 56 made (and just 16 with open headlights), chassis number 2505 GT is an exceptional example of the breed in Blu Scuro with Pelle Beige interior. Unlike most Californias that were sent to the US, this particular one was delivered new within Italy, where it remained until 1974 when it moved to Switzerland for 20 years. Since undergoing full restoration by Ferrari's own Classiche department, it won top honors at the Cavallino Classic and honorable mention at the Concorso d'Eleganza Villa d'Este, it's been displayed at the Ferrari Museum in Maranello and was even driven by Luca di Montezemolo himself in the parade at the Finali Mondiali in Valencia a few years ago. Now it's going up for auction by RM Sotheby's at Villa d'Este next month, where it is sure to fetch a pretty penny or two. (And by "two," we mean "bajillion.") It's got quite an act to follow: the last time a California Spider traded hands, it sold for a record $18.5 million – and that was an unrestored barnfind – eclipsing the pristine example Gooding sold last summer for over $15 million. The records at Sports Car Market demonstrate that California Spiders hold the top spots for the most expensive variants of the iconic 250 GT ever sold at auction, and though pre-sale estimates place its value between $12 and 14 million, we wouldn't be surprised to see it fetch much more once the gavel drops. Though surely the most valuable, it's not the only collectible Ferrari up for grabs at the event on Lake Como this year. The California will be joined by a 1950 Ferrari 195 Inter Berlinetta along with an enviable quartet of Prancing Horse supercars (288 GTO, F40, F50 and Enzo) as well as a rare 599 GTB with a six-speed and HGTE package and a single-owner 575 Superamerica.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari plans theme park for North America

Ferrari is building more theme parks, and the next one could be built somewhere in North America, according to Bloomberg. The exotic automaker opened Ferrari World – its first theme park – in 2010 on Abu Dhabi's Yas Island, adjacent to the grand prix racing circuit and where Warner Bros will soon open another theme park. A second Ferrari theme park (pictured) is currently under construction in Spain as part of the PortAventura Resort that's one of the largest in Europe, and the company recently announced a third facility "to be located in one of the primary cities in mainland China" as well. The prospective North American location would be the fourth, though details on potential sites remain unknown. The Los Angeles and Orlando areas have developed into epicenters for theme parks in America and could attract a Ferrari location, or send it looking for alternatives like Six Flags and Busch Gardens parks have. Wherever Ferrari selects, you can expect the park to feature various racing-themed attractions, including roller coasters, vertical acceleration towers, virtual test tracks, and more. The licensing of additional Ferrari theme parks comes as the company strives to position itself as a luxury lifestyle brand as much as an automaker and racing team. The storied marque has lines of clothing and various merchandise, and a network of retail stores through which it sells its products. Underscoring its expansion, Ferrari shareholders approved the appointment of several new board members from luxury brands, including Louis Vuitton Moet Hennessy and the Mandarin Oriental Hotel Group. Investors also approved the renewal of Amedeo Felisa's contract as chief executive, but he's not expected to stick around much longer as Sergio Marchionne assumes more control over the company, which recently spun off from the Fiat Chrysler Automobiles group over which he also presides. Related Video: News Source: BloombergImage Credit: Ferrari Ferrari ferrari world theme park