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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

These are two Ferrari design studies that led to the LaFerrari

Ferrari apparently worked through nine design concepts for its LaFerrari supercar recently shown at the Geneva Motor Show, and has put two of them on display at its museum in Maranello, Italy. Both from 2011, the Manta (pictured) is harder edged and looks closest to the finished product.
The other, the Tensostruttura, is much more fluid and looks like it probably came from the past or the future, not so much the present. You can check them both out in the videos below and register your take on what might have been.

Miami Vice Ferrari Testarossa headed to auction

Push up the sleeves on your suit jacket, get your favorite pastel T-shirt out of the closet and put on those Wayfarers for a trip to Monterey Car Week on the California coast. One of the 1986 Ferrari Testarossa hero cars from the hit '80s show Miami Vice is heading across the auction block there on Aug. 15. Even if you have no interest looking like Sonny Crockett, this is still a beautiful Prancing Horse. The story behind the Ferraris on Miami Vice is just as entertaining as the show. For the first two seasons, Don Johnson's Sonny Crockett drove a black Daytona Spyder, but in reality it was a C3 Corvette underneath. Ferrari reportedly threatened to sue the replica maker, and a compromise was worked out to cease production in exchange for two Testarossas. Originally black, they were repainted in white to pop better in night scenes. Mecum's example is part of that duo. Beyond the TV connection, this Testarossa is one of the early examples with the side mirror on a stalk that's perched high on the A-pillar. It still packs a 4.9-liter, 390-horsepower flat-12 engine paired with a five-speed, gated manual gearbox with a recent $8,000-engine-out service. Inside, there's cream leather and even a car phone that's period correct. This example is quoted with just 16,124 miles and authentication by Ferrari North America and Ferrari Classiche. Late last year, another white Testarossa showed up on eBay claiming to be one of the Miami Vice hero cars. The seller was asking for a $1.75-million Buy-It-Now for that one. It will be interesting to see how Mecum's Ferrari performs on the auction block in Monterey. "MIAMI VICE" HERO CAR SPEEDS INTO MECUM AUCTIONS MONTEREY 2015 Iconic 1986 Ferrari Testarossa to be offered at The Mecum Daytime Auction Aug. 15 WALWORTH, Wis. – July 7, 2015 – The star of the '80s-era television series "Miami Vice" is coming to the Mecum Daytime Auction in Monterey this Aug. 13-15. No, not Sonny Crockett and Ricardo Tubbs—the flashy detectives played by Don Johnson and Philip Michael Thomas who fought episode-after-episode against the seedy underworld of Miami—but their 1986 Ferrari Testarossa. This iconic supercar with its signature side strakes was one of the quintessential poster cars that found itself plastered on many a teenager's bedroom wall in the 1980s, and it will now be offered for sale at the Hyatt Regency Monterey Hotel and Spa – Del Monte Golf Course this Aug. 15.