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LaFerrari trading at double its list price

If you've been looking at the seven-figure price tags (plus or minus) on the latest batch of hypercars, and wondering how their manufacturers could possibly charge that much, consider that their predecessors typically traded at well above their list price as it is. The Ferrari Enzo, for example, listed for "only" $650k, but with production limited to 349 units, demand far outstripped supply, driving the mark-up into seven-figures. In fact Enzos are still selling for a million or more at auction. Surely Ferrari deserves a piece of that action itself, at least as much as the speculators... hence the $1.7 million sticker price on its successor LaFerrari.
Here's the thing, though: according to the latest reports, buyers are paying that much again just for the privilege of getting their hands on a LaFerrari. In other words, they're paying double the already sky-high asking price: as much as $3.4 million to put it in the same ballpark as the Lamborghini Veneno (whose production was even more limited) and the latest Legend edition of the Bugatti Veyron Vitesse roadster.
The story gets a bit more sane with its rivals, though: according to the analysis reported by Oracle Finance, the McLaren P1 is commanding "only" a $500k premium over list, and the Porsche 918 Spyder "just" $335k extra. However even less expensive new models from high-end automakers like the Lamborghini Huracán and Porsche Macan are reportedly commanding $50k and $10k premiums, respectively.

Ferrari 412 picks up a teak cargo bed

While marques like Porsche and Lamborghini having already branched out into SUVs, with Bentley and Maserati soon to follow, Ferrari remains one of the few high-end automakers that refuses, for better or worse, to follow suit. But the boys in Maranello never said anything about a pickup.
That's precisely what we have here, although as you might have guessed, this was not (unlike the similar treatment BMW applied to the previous M3) a factory-authorized conversion. Instead it was undertaken by the London Motor Group, parent company to the London Motor Museum and London Supercar Workshop. It's based on a late-80s Ferrari 412, the 2+2 coupe that preceded the 456 GT, which in turn was replaced by the 612 Scaglietti and then the FF, itself Ferrari's first hatchback. In other words, it comes from a line that was ripe to mark a first in terms of Ferrari body-styles.
The one-off retains the 4.9-liter V12 and just about everything forward of the cabin. But behind it's got a three-foot pickup bed lined in teak. The London outfit also gave it a twin-barrel hood scoop, variable exhaust and a custom Bang & Olufsen sound system to round it out. The vehicle is set to feature on the History Channel's Ultimate Wheels, alongside a VW camper, Ford Mustang, Group B-inspired Audi and a unique Bristol.

Ferrari 250 Testa Rossas assemble by the shore at Pebble Beach

Seeing one Ferrari 250 Testa Rossa could be a once-in-a-lifetime experience for many people because so few exist, and those that do generally trade hands for tens of millions of dollars. At this year's Pebble Beach Concours d'Elegance, there are 20 of these amazing rarities lined up next to each other.
Situated right on the shore of the Pacific Ocean, you can actually hear the waves lapping against the rocks during the quiet moments. Just a few feet away these thoroughbred Prancing Horses are on display and being polished to perfection. The Testa Rossas represent some of the most important historic racers in the world, and the mix here include a prototype, a Le Mans winner and models that counted drivers like Phil Hill and Dan Gurney behind the wheel.
Not all Testa Rossas were created equal, though. Ferrari built both factory racing and customer versions, and they came with curvaceous bodies from Scaglietti and a bit more angular look with dual snouts from Fantuzzi. Many of them also had further modifications from there to make each one about as unique as a snowflake. Check out our fabulous gallery of all 20 of these beautiful red heads on display together.