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Ferrari 488 Pista Spider drops its top in the sun at Pebble Beach

Ferrari, as Ferrari does, has been moving fast. In the space of just five months, we were introduced to the new Ferrari 488 Pista at the Geneva Motor Show, had the chance to drive a Pista prototype and then a production version of the $345,300 supercar, and finally we were tantalized by the mere-mortals-can't-have it Pista Piloti Ferrari. Now Ferrari has its latest Special Series variant at Pebble Beach, the Ferrari 488 Pista Spider concept. Ferrari says it is the 50th convertible in company history and has the lowest weight-power ratio yet in a droptop at 1.92 kg/cv (or about 4.22 pounds per horsepower). That equation is helped in no small part by 710 horsepower, driving a car with a dry weight of just 3,036 pounds — it's that slight if you've checked all the boxes for lightweighting options, that is. That's about 200 pounds more than the coupe, but Ferrari says this car still does 0-to-62 in 2.85 seconds and has the same 211 mph top speed. Ferrari says it maintained the aerodynamics of the coupe, and the convertible also shares the coupe's lightweighting from gobs of carbon fiber and simplification. The driver's door handle is a mere strap. This species of Spider can be identified by a central stripe down its back, which, Ferrari says in its announcement, "recalls the movement of the airflow and exalts the lines of the car." The blue stripes over a white body also happen to be traditional racing colors of the United States, another nod to the car's debut site and America's love of convertibles. Assisting the car's at-the-limits driving dynamics is a new lateral control system called the Ferrari Dynamic Enhancer. The Spider has 20-inch diamond-finish alloy wheels with berlinetta rims, though you can opt for one-piece carbon-fiber wheels offering a 20 percent weight reduction. No mention of whether the 488 Pista Spider will enter production, but Ferrari notes the popularity of its droptops in the U.S., so we're going to assume it's happening. And if Lamborghini can do a droptop version of its hardcore Huracan Performante, why shouldn't Ferrari with the Pista? Related Video: Featured Gallery Ferrari 488 Pista Spider at Pebble Beach View 16 Photos Related Gallery Ferrari 488 Pista Spider Image Credit: Ferrari Design/Style Ferrari Convertible Performance Supercars Pebble Beach

Do we finally know which hybrid hypercar is fastest?

In order to properly compare and contrast the performance characteristics of competitive automobiles, a number of variables have to be sorted out. For instance, to diminish the human component, the same driver must be used for each lap, that driver has to be capable of wringing the maximum level of performance from each vehicle, and they should all be checked and prepared to make sure they are within manufacturer specs before hitting the track. Speaking of which, the conditions at the track – and, of course, it goes without saying that the cars have to be tested at the same location, on the same day – have to be as similar as possible. Naturally, arranging all of these variables is difficult, if not impossible, and that's especially true when the contenders are the Ferrari LaFerrari, McLaren P1, and Porsche 918 Spyder. As range-topping models from well-established performance players, these three hybrid hypercars are often lumped into the same category. But which one is fastest? Well, that's been a tough nut to crack, in part because the manufacturers themselves haven't always been willing to play along when it comes time to test these machines head-to-head-to-head. And so, with all that (probably unnecessary) preamble out of the way, we present to you the video above, in which this particular vehicular pedestal is toppled. All three cars are owned by a man named Paul Bailey, they were tested on the same day at the Silverstone circuit in England, and each had British Touring Car driver Mat Jackson at the helm. We're not going to spoil the results, other than to say that all three vehicles were incredibly fast and within spitting distance of one another at the finish line, as you would expect. Intriguingly, this video is said to be part one in a three-part series, so we have more Ferrari vs. McLaren vs. Porsche action to look forward to. Related Video: News Source: TheSUPERCARDRIVER via YouTube Green Ferrari McLaren Porsche Convertible Coupe Hybrid Performance Supercars Videos porsche 918 spyder mclaren p1 silverstone hypercar ferrari laferrari laferrari

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding