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Ferrari wants more hybrids to lift volume to 10,000 cars a year

Ferrari CEO Sergio Marchionne is looking towards hybridization as the way of bumping the Italian automaker's production figures to 10,000 vehicles per year by 2025, reports Automotive News. To do this, Marchionne plans to hybridize every vehicle with a Ferrari badge starting in 2019. As Automotive News points out, Ferrari is dedicated to delivering roughly 8,000 vehicles this year. The automaker has plans in place to raise that figure to 9,000 cars by 2019. Raising its volume numbers to 10,000 vehicles a year, though, would require Ferrari to meet certain fuel economy and emissions requirements, which it currently does not have to do, reports Automotive News. According to Automotive News, in addition to producing more hybrids, Marchionne is also interested in producing Ferraris that appeal to a larger demographic, helping to increase sales. As Automotive News points out, the recent biturbo V8 GTC4Lusso T is an example of this trend, being both more useable and less expensive than its V12 counterpart. Performance will still be a priority. The CEO believes hybrid powertrains are a way to "yield additional performance," reports Automotive News. This isn't the first time Marchionne has spoken about increasing Ferrari's production as the CEO hinted at upping the automaker's output to 10,000 vehicles annually back in 2014. At that time, Marchionne also revealed that Ferrari would come out with a new car every year between 2014 and 2018. More recently, Ferrari announced plans to increase production to approximately 9,000 cars per year by 2019. Related Video:

Montezemolo steps down, Marchionne steps up as chairman of Ferrari

If the history of an automaker is divided up by the mandate of its leadership, then this is surely the end of an era for Ferrari. After repeatedly locking horns with Fiat Chrysler CEO Sergio Marchionne over a variety of issues, longtime Ferrari chairman Luca di Montezemolo has announced his resignation.
Montezemolo has a long history with both Fiat and Ferrari. He started his career at the former before moving over to the latter in 1973 (only a few years Fiat took over half of Ferrari), starting out as Enzo Ferrari's assistant. He was appointed head of the Scuderia the following year, driving the team to success and subsequently taking over all of the Fiat group's racing activities. After the Prancing Horse marque struggled in the wake of its founder's death in 1988, Montezemolo was appointed to take it over in '91 and has been at the helm ever since.
Following Fiat chairman Gianni Agnelli's passing in 2003, both Montezemolo and Marchionne were named to the Fiat board. A year later, after the passing of Gianni's younger brother Umberto, Montezemolo was named chairman of the Fiat Group (to be succeeded six years later by Agnelli heir John Elkann) and Marchionne its chief executive.

Ferrari 412 picks up a teak cargo bed

While marques like Porsche and Lamborghini having already branched out into SUVs, with Bentley and Maserati soon to follow, Ferrari remains one of the few high-end automakers that refuses, for better or worse, to follow suit. But the boys in Maranello never said anything about a pickup.
That's precisely what we have here, although as you might have guessed, this was not (unlike the similar treatment BMW applied to the previous M3) a factory-authorized conversion. Instead it was undertaken by the London Motor Group, parent company to the London Motor Museum and London Supercar Workshop. It's based on a late-80s Ferrari 412, the 2+2 coupe that preceded the 456 GT, which in turn was replaced by the 612 Scaglietti and then the FF, itself Ferrari's first hatchback. In other words, it comes from a line that was ripe to mark a first in terms of Ferrari body-styles.
The one-off retains the 4.9-liter V12 and just about everything forward of the cabin. But behind it's got a three-foot pickup bed lined in teak. The London outfit also gave it a twin-barrel hood scoop, variable exhaust and a custom Bang & Olufsen sound system to round it out. The vehicle is set to feature on the History Channel's Ultimate Wheels, alongside a VW camper, Ford Mustang, Group B-inspired Audi and a unique Bristol.