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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

These are two Ferrari design studies that led to the LaFerrari

Ferrari apparently worked through nine design concepts for its LaFerrari supercar recently shown at the Geneva Motor Show, and has put two of them on display at its museum in Maranello, Italy. Both from 2011, the Manta (pictured) is harder edged and looks closest to the finished product.
The other, the Tensostruttura, is much more fluid and looks like it probably came from the past or the future, not so much the present. You can check them both out in the videos below and register your take on what might have been.

Ferrari 250 Testa Rossas assemble by the shore at Pebble Beach

Seeing one Ferrari 250 Testa Rossa could be a once-in-a-lifetime experience for many people because so few exist, and those that do generally trade hands for tens of millions of dollars. At this year's Pebble Beach Concours d'Elegance, there are 20 of these amazing rarities lined up next to each other.
Situated right on the shore of the Pacific Ocean, you can actually hear the waves lapping against the rocks during the quiet moments. Just a few feet away these thoroughbred Prancing Horses are on display and being polished to perfection. The Testa Rossas represent some of the most important historic racers in the world, and the mix here include a prototype, a Le Mans winner and models that counted drivers like Phil Hill and Dan Gurney behind the wheel.
Not all Testa Rossas were created equal, though. Ferrari built both factory racing and customer versions, and they came with curvaceous bodies from Scaglietti and a bit more angular look with dual snouts from Fantuzzi. Many of them also had further modifications from there to make each one about as unique as a snowflake. Check out our fabulous gallery of all 20 of these beautiful red heads on display together.