'84 Rosso Red Ferrari In Great Condition on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari 458 Speciale Aperta frolics topless in the rain with Evo

With nearly 600 horsepower from a sonorous 4.5-liter V8 nestled in an already fantastic platform, Ferrari might have outdone itself with the 458 Speciale. At this year's Paris Motor Show, it took the idea to the next logical step by letting buyers drop the coupe's top with the limited-edition 458 Speciale Aperta. Evo recently got the chance to drive one of the 499 of them; unfortunately, it was pouring rain the whole time. Still, when you get an opportunity to drive such a special Prancing Horse, you don't pass it up, no matter what the weather is doing.
All of the standing water on the road does allow for a chance to see how the Aperta's traction control works in the slippery conditions, and the car handles it with aplomb. In fact, the host has a hard time taking the big grin off of his face for the entire clip. Check out the video to watch this special, new Ferrari and its wonderful V8 go singing in the rain.

Kimi Raikkonen moving to Ferrari?

Kimi Raikkonen, easily one of our favorite current drivers in Formula 1, may be making a move from Lotus to Ferrari, according to a Finnish tabloid called Ilta-Sanomat. Raikkonen, who won the driver's championship in 2007 with the Italian brand, is in high demand and is also rumored to have options on the table from Red Bull and his current team.
Of course, a move by Kimi to Ferrari means at least one of the Maranello-based outfit would need to find another ride. Driving ace Fernando Alonso has publicly voiced his displeasure with the Ferrari chassis, and rumors have the Spaniard considering a move to Red Bull to replace Mark Webber. Buckle up, folks, this Silly Season is shaping up to be bumpy...