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Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.

Watching a 2010 Dodge Challenger become a Plymouth GTX is a restomod education

We cover a lot of restomods, many of them one-off SEMA show cars and low-volume builds from professional shops that sell for hundreds of thousands of dollars. Autoevolution tells the story of Steve Mirabelli, who creates Mopar restomods as a hobby when home from his day job as a NASCAR Sprint Cup car builder for Hendrick Motorsports. Working on his own, the stuff we've seen from Mirabelli so far deserves to sit at the same table as Kore and Ring Brothers. First he spent four years turning a 2006 Dodge Charger SRT8 into a 1968 Dodge Charger, the cardinal feat being the proportions; many builds leave the modern Charger's thick sides uniting a nosecone and high Daytona wing. Mirabelli didn't let himself off so easy, finding a '68 Charger abandoned in a field to lay over the '06 chassis, then working the proportions — such as adding 11 inches to the wheelbase — so that the 20-inch wheels look like they could have been stock fitment in '68.    His current build is recasting a 2010 Dodge Challenger R/T into a thid-gen Plymouth GTX, May 6 representing two years since the first video documenting the process. These videos are another highlight. For anyone who's ever wanted to see every step in how the professionals turn classic cars into modern monsters, Mirabelli's criminally under-watched YouTube channel is the place to go. There are 43 videos so far on the GTX transformation, with Mirabelli taking time to explain and demonstrate his thought process and methods every step of the way. It's an online course in restomodding, maybe the perfect final binge before returning to our outdoor lives.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Dodge Viper might not live past 2017

The Dodge Viper might be running out of venom because the muscle-bound sports car could be on the road to being cancelled in just a few years. According to Allpar, the proposed deal between the United Auto Workers and FCA US would close the Connor Avenue Assembly plant, which produces the Viper, in 2017. The proposed union contract doesn't give a reason for closing the factory, but the decision is understandable if frustrating. The plant was idled twice last year to reduce production of the Viper to match flagging demand. A $15,000 price cut for the coupe eventually allowed for a sales surge, but that appetite hasn't continued in 2015. From January through September of this year, the company has only moved 503 of the sports cars, down eight percent. To further spur demand, Dodge has employed a few other tactics like the 1 of 1 program for buyers to personalize their Vipers, and the introduction of the brutally track-focused ACR. In a world where high-end sports cars are continuing to get friendlier for both their drivers and the environment, the Viper remains a holdout with a big, naturally aspirated V10. Even with the addition of some electronic aids on the latest Vipers, the snake still demands respect from those behind the wheel. Respect is fine, but sales are what matter to FCA – and the harsh reality is that a lack thereof might force the Viper into retirement, whether we like it or not.