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FCA, Ford idle plants due to semiconductor shortage

DETROIT (Reuters) - Ford and FCA will become the latest automakers to idle production facilities due to a semiconductor shortage. Ford's Louisville Assembly Plant in Kentucky will idle for a week, borrowing a down period from later in the year to compensate. Per Automotive News, FCA is idling its Brampton facility in Ontario, Canada, and one other site which has not yet been identified.  Louisville Assembly is the production site for the Ford Escape and Lincoln Corsair SUVs; Brampton Assembly produces the Chrysler 300, Dodge Charger and Dodge Challenger for FCA.  A Ford spokeswoman, who declined to identify the semiconductor supplier, confirmed the temporary shutdown to Reuters. In this, FCA and Ford join Nissan and potentially Honda in idling production in the wake of the shortage, which also hit Volkswagen late last year. The shortages are being blamed on consumer demand for silicon after production slowdowns resulting from the coronavirus pandemic. Volkswagen said it had to adjust production schedules in China, Europe and North America to compensate.  Nissan said it planned to reduce production of the Note, a hybrid electric car, at its Oppama Plant in Kanagawa prefecture, Japan, but did not give details of the scale of the output cut. The Nikkei newspaper reported that Nissan would slash its Note production at Oppama to about 5,000 units in January, from an initially planned 15,000 units. "A global shortage of semiconductors has affected parts procurement in the auto sector. As a result of this shortage, the Oppama Plant in Japan will adjust production in January, reducing production of the Nissan NOTE," Nissan said in a statement. (This article contains reporting from Reuters.)     Auto News Plants/Manufacturing UAW/Unions Chrysler Dodge Ford

2016 Dodge Challenger and Charger Hellcats see doubled production

The launch of the Hellcat supercharged V8 in the Dodge Challenger and Charger for the 2015 model year was a massive success. The one-two punch of muscle cars probably grabbed the brand more headlines than it had seen in ages by offering a world-beating 707 horsepower from the growling engine under the hood. The only real wrench in the works was keeping up with all of the orders. For 2016, Dodge might have fixed that little problem with plans to make more than twice as many of these mean machines Despite production seeing a massive boost, a few customers with orders for 2015 examples will need to wait just a little longer to experience those 707 ponies. The automaker will cancel any unscheduled, sold orders for the current model, but those buyers will receive a discount on the 2016. Similar to last year, dealers will earn their allocation of the muscle cars based on Dodge sales and how long the Hellcats stay on their lots. There are some very tiny changes for any buyers who are holding out for the 2016 Hellcats, too. Mechanically, they are identical to the 2015s with a 6.2-liter supercharged V8 and eight-speed automatic. The interiors see some improvements, though. Both the Challenger and Charger now receive standard Laguna Leather upholstery and an improved 8.4-inch Uconnect system with navigation, an HD radio, and five years of SiriusXM Travel Link and Traffic. Orders for both open in the second week of August, and production actually begins in September in Brampton, Ontario, Canada.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: