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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

2020 Dodge Durango SRT Drivers' Notes | When excess is a good thing

Performance SUVs and crossovers from non-luxury brands are still in a nascent stage of development. Models like the Porsche Cayenne Turbo, BMW X5 M and others are on subsequent generations of their high-performance high-riding machines. Meanwhile, the 2019 Dodge Durango SRT is still refreshingly new. It’s also about as American as it gets. Dodge shoehorned in the 6.4-liter V8 and gave it an exhaust system that screams ‘Murica at anyone who strays too close. It makes a glorious 475 horsepower and 470 pound-feet of torque, completing the sprint to 60 mph in 4.4 seconds. An eight-speed automatic transmission sends power to all four wheels, which means you have traction — something the Challengers and Chargers with this engine could use a bit more of. Despite the Dodge being far cheaper than other big, high performance luxury SUVs out there, it still isnÂ’t cheap. The SRT has a base price of $64,490. Ours stickers for a much higher $78,235. Unsurprisingly, Dodge makes you pay the big bucks for most of the luxury features and customization options. A $2,395 Technology Group adds adaptive cruise control, lane departure warning and forward collision avoidance systems. Fancy interior materials like a suede headliner, nicer materials on the instrument panel and carbon fiber inserts can be had in a $2,495 package. The stripes are $1,295, and the 20-inch wheels cost $995. To get the second row console with an armrest and storage, youÂ’ll have to pay an extra $595. A $78,235 Durango might sound like a completely egregious amount of money, but itÂ’s still far below what youÂ’ll pay for a BMW X7 or Mercedes-Benz GLS that goes just as fast. ItÂ’s no muscle SUV for the people, but it is a muscle SUV for more people than could afford one previously. Assistant Editor Zac Palmer: An American SUV with a giant V8 feels like a superior descendant of muscle cars than most other “muscle cars” on sale today. Both the Mustang and Camaro slant toward the sports car side of things, leaving FCA to carry on the muscle car tradition. And man, Dodge carries it on well. FCA could slot its 6.4-liter V8 into nearly anything and IÂ’d love it, so it was no surprise that I enjoyed it thrashing it about in this behemoth of an SUV. Traction off the line was one major benefit in the Durango over the Charger and Challenger. Matt the throttle and it just leaps forward, similar to the Jeep Grand Cherokee SRT.

Fiat Chrysler dumped 40,000 unordered vehicles on dealers

In a move that echoes recent history, Fiat Chrysler has been making more cars and trucks than dealers in the U.S. are willing to accept, with Bloomberg reporting that at one point the automaker had built up a glut of around 40,000 unordered vehicles. That’s led some dealers to accuse FCA of reviving the dreaded “sales bank” accounting practice of obscuring inventory to improve the balance sheet. The company reportedly began building up its inventory of unordered cars this summer despite an industrywide slowdown in sales and an eagerness by some dealers to thin their inventories because rising interest rates are making it more expensive to hold unsold cars. The inventory build-up also coincided with Fiat ChryslerÂ’s efforts to find a merger partner, first with Renault, which fell through, then last monthÂ’s announcement that it will merge with FranceÂ’s PSA Group. FCA denies any such scheme and tells Bloomberg the rising inventory is down to a new predictive analytics system designed to better square supply with demand from dealers that is helping the company save money and narrow the numbers of unsold vehicles. The company recently agreed to pay a $40 million civil penalty to the U.S. Securities and Exchange Commission to settle a complaint that it paid dealers to report fake sales figures over a span of five years. While no one is suggesting that FCA is in dire financial straits — the company saw higher than expected earnings in the third quarter and record profits in North America — the practice has strong historical precedent by Chrysler, which built up bloated inventories in the run-up to its two federal bailouts, in 1980 and 2009. It was also common at GM and Ford during the 2000s, when all three Detroit automakers struggled with excess manufacturing capacity and plummeting sales in the lead-up to the Great Recession. Back in 2012, CFO Magazine wrote about a report that explained automakersÂ’ rationale for the practice and how it works: Say fixed costs for a given factory are $100, and that the factory can make 50 cars. Consumers, however, demand only 10. Under absorption costing, if the company makes all 50 cars, its cost-per-car is $2. If it makes only up to demand, or 10 cars, the cost-per-car is $10. Although each car adds variable costs for steel and other parts, if those costs are low, the company still has an incentive to make more cars to keep the cost-per-car down.