2014 Srt Viper Silver With Caramel Interior on 2040-cars

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Here's the last Dodge Viper

The last Dodge Viper has rolled off the line. Ralph Gilles, FCA's Head of Design since April 2015, posted a photo gallery on Instagram with the caption "So long... #Viper." The gallery includes multiple photos of the Conner Avenue Assembly Plant in Detroit, where the Dodge Viper has been built since 1995. In the gallery, we see a yellow unit with black stripes coming down the line, and Gilles is posing in front of it with Dodge/SRT Head of Design Mark Trostle. The yellow Viper is followed by a red car, with nothing else behind it on the line. That red Viper is "the ultimate last one," according to Gilles, adding that the automaker will be holding onto that unit for the company's heritage collection. You can click through the gallery here: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. When asked in the comments if the Viper was discontinued because of low sales, Gilles replied, "Not really as it sold well over the last couple of years at a great mix of mostly ACRs in the last 15 months. It has more to do with a new ejection mitigation regulation airbag that simply won't fit in our package." Despite the solemnity of the post, Gilles is upbeat about the Viper in general, saying "The Gen5 had a great 5 model year run and the Viper platform which has not changed that much over the years had a great 25 year run!" He says he has great memories with the car, and that "they are relatively robust so they will be around making memories for generations to come!" Still, we hope to see something that lives up to the Viper's wild, raw spirit come from FCA in the near future. Related Video: Related Gallery Roadkill Nights Dodge Vipers 2017 View 40 Photos News Source: Instagram: @ralphgilles Plants/Manufacturing Dodge Automotive History Coupe Performance Supercars FCA viper

Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Dodge Charger and Challenger go Plum Crazy for Woodward Dream Cruise

Dodge will be rolling through a purple haze at the 2015 Woodward Dream Cruise on August 15 with the reintroduction of Plum Crazy to the color options on most trims of the 2016 Challenger and Charger. To premiere the latest use of the wild shade, the brand's display at the annual Detroit-area automotive event will be showing off violet versions of the 2016 Dodge Challenger 392 Hemi Scat Pack Shaker and Charger R/T Scat Pack. The brash tone originally debuted in 1970, but Dodge has kept the lavender hue special in recent years by limiting the option to specific trims. It was last offered during the 2014 model year on R/T and SRT trims of the two vehicles. Practically any buyer will be able to go Plum Crazy if they want. On the Challenger, the color will be available on the SXT Plus, R/T models, Hemi Scat Pack Shaker, SRT 392, and SRT Hellcat trims. The choices for the Charger will be similarly broad, including the SXT when ordered with 20-inch wheels, R/T versions, SRT 392, and SRT Hellcat. Customers desperately wanting a vehicle in the insanely violet shade will be able to place the first orders in September, and dealers will get the chance from October through the end of the year. Production of the lavender muscle cars will then commence in November. Dodge Debuts Plum Crazy Heritage Hue for 2016 Challenger and Charger at Woodward Dream Cruise, Provides Collector-demanded Production Numbers for High-impact Paint Colors New 2016 Dodge Challenger 392 HEMI Scat Pack Shaker and Charger R/T Scat Pack Models in Plum Crazy Will Be Shown at the Dodge Display at 13 Mile and Woodward Ave in Royal Oak, Mich.